Clothing Merchandise: Putting Brands Into Style

One of the best ways to deliver your brand's identity is through wearable fashion. Wearable in the sense that it can be used every day on almost any occasion without looking like a tasteless promotional item that anyone can get for free once they avail the product.

Integrating your brand in fashion can be a hit or miss, there's always this fine line between your merchandise looking like a valued gift or a tacky promo loot. The best approach to this is to be as subtle as possible while still keeping your brand's identity imminent in the merchandise.

Take this trucker cap we designed and made for the brand LWC.  Practical gifts like this have a higher tendency to be used by the customers, thus, increasing your brand's reach and visibility, pun intended. 

We at Merch & Effect consider several key elements when making a design. First, we take into consideration the color palette of the brand. Color palettes are easily recognizable and unique to the brand. In spite of the logo not standing out, these would carry the brand's identity. Another thing we consider is the materials that will be used to create our designs. Since we have limited space in this platform, we take into consideration what imagery we should prioritise and put on there. With this, we can come up with a practical, subtle, but brand-related item that will surely be appreciated by customers.

Merchandising Tips: Benefits of Great Packaging

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

Custom packaging is therefore a crucial element when selling your brand to customers. Here we have a fantastic example of unique liquor packaging – rustic wooden boxes for packing bottles. These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. 

How do these bottle packaging ideas help your brands marketing.

Design. These boxes are unique, give  luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.

Brand value. These wooden cases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

Functional Aprons for GWP Merchandise: Added Value to your Liquor Campaign

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

Creative Merchandise: Wine Glass GWP by Aperol Spritz

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

3 Perks of this Item at a Duty Free Store

Elegant-looking. The shot glass is premium yet simple and has the Aperol Spritz identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Ideas for GWP Merchandise: Wine Charms

If you want people to notice your wine products, then giving away promotional wine charms and markers would help!

Wine charms are decorative accessories for your wine glass. They come in various shapes, colors, and size.

These tiny wine accessories are perfect for wine enthusiasts, parties, restaurants, hotels, and degustations.

To make it an effective promotional tool, it is important to consider what type of material would be suitable for your gift with purchase campaign. This will also help you identify the cost of production.

We have come up with a list of wine charms to help you decide which suits your brand. Find out which will make your brand stand out!

6 Promotional Wine Charm Gift Ideas to Promote Your Wine Products
Metal/Zinc Alloy: Metal wine charms have a heavy on them but they are sturdy and classy. Customers will love the funky vibe it adds to their wine glass. Painting it with brand colors, embossing/debossing logo, or laser engraving the logo will make it an eye-catching promo gift.

Resin/Plastic: Resin and plastic wine charms are lighter that metal charms and are easy to customize. This type of wine charm can be made in any shapes and sizes to promote your brand. With resin, you can save on tooling, and cut down production cost.

Glass: Like resin, you can transform glass into any custom design. It does not require high tooling cost, so you can save more. Attractive wine charms can be perceived as high quality, hence increasing the product’s value. Wine lovers may even want to collect these shiny charms. This helps encourage buyers to buy more and update their collection. However, it provides limited branding potential.

Wood/Cork: Wood and cork lend a natural and rustic look to your dining table. These materials are light and easy to source. What’s more, they are eco-friendly and production is fairly easy. Incorporating laser engraved logo makes wood or cork ideal wine promotions.

Silicone Markers: Vibrant silicone markers similar to the ones in the photos can easily get the attention of buyers. These colorful markers add a youthful and fun vibe to any gathering. You can customize them to emphasize your brand. We suggest you use your brand color to strengthen brand recall. It can be pantone-matched to achieve ideal color.

Fabric: This type of wine charm may be the most cost-effective wine glass accessory to produce. Materials are abundant and branding possibilities are endless. Because it’s customizable, it’s ideal as a promotional gift for your campaign. Buyers will love its uniqueness.
 

Why Use Promotional Wine Charms?

Aesthetic Appeal: People love pretty things. This can easily grab your buyer’s attention and convince them to try your product. It’s aesthetic appeal can increase the value of your brand. Beautiful branded wine charms can attract more customers and ultimately increase revenue.
Collector’s Item: Unique designs can be perceived as a limited collector’s item. This encourages customers to buy and collect more!
Functionality: Buyers will love the idea of adding a personal touch to their drinks. These pretty ornaments can help them identify their own glasses.

Collectible Merchandise: Putting Your Brand at the Right Places

What’s a flask without whisky or whisky without a flask?This promotion provides customers using Irish stores the opportunity to not only get two bottles of whisky but a fantastically branded flask as well.

Why do we like this branded hipflask as a promo product?

High quality. We provided customers with a high quality promotional product, which in turn reflects the sort of quality first time customers can come to expect from the brand.
Boost in sales. This gift with purchase strategy will attract more customer to try the product and to purchase 2 bottles in order the get the premium gift.
Customer loyalty. Customers which have already tried this brand’s drink will also be delighted with the free branded hip flask promo, and provided they receive excellent service for their loyalty,  the business will continue to attract more and more customers through positive word-of-mouth.

Thus, a free branded gift with purchase, when executed correctly can be an effective way for a brand to market themselves on a regular or seasonable basis.

GWP Merchandise: Wild Turkey LIMITED EDITION Coasters

Coasters also make a great brand introductory tool especially when used in a bar or restaurant without being too forward and eager. Since they are made from premium materials, these coasters can last through everyday use and re-use and can significantly reduce the amount of biodegradable resource that you may have been using for years by opting for paper products to protect your surfaces.

At Merch and Effect, we know the importance of creating a lasting impression even through tiny impressions such as a coaster. We take in the image of the brand and match our designs to the brand's personality and execute it with suitable and premium materials that will surely put your brand in the best light.

GWP Merchandise for Premium Liquor Campaigns

Here are some merchandise you can include in your choices for GWPs

• Custom Drinks Glass

• Bottle Stopper

• Custom coasters

Stylishly designed and reusable, they are a great decorative addition to any drinks occasion.  In terms of Utility the gifts work well.

Coasters are capable of protecting table surfaces from condensation and potential scratches by providing a place for drinks to rest upon.
Bottle Tops can be used to replace the standard top of your bottle to give a higher end feel for storing the drinks at home between drinks.
Custom Drinks Glasses play a large part in how different drinks are consumed.   See the Belgian Beer blog for more info.

Corporate Merchandise Ideas: Custom Pen Holders for the Office

Promotional office supplies are seen everywhere, be it on the desk, as purchase gifts, or given as giveaways during events. In general, they make extremely useful products and this in turn provides them with a strong marketing influence when branded.

Counter top pens are one stationary item that is used everywhere, be it in supermarkets, in company receptions, offices, banks, schools to name a few and because of this they hold a great deal of branding potential in increasing your brands to awareness.

The great thing about desktop and counter top pen holders is that they can be custom shaped. Take these holders as an example, the right with a more standard design, the middle with legs, and the third a cooler spiral pen holder.

They may at first seem like standard stationary items, but when customised they can reflect your brand image all the while remembering that numerous people daily will use these holders in a variety of different places.

Promotional office supplies and how can they increase brand awareness?

Brand exposure. Firstly, these counter top promo pens are extremely practical when it comes to quickly filling out forms and are seen in countless places and therefore they will be seen and actually experienced by a lot of potential people. With a custom design and branding people will pay more attention to them and your brand consolidating your brand recall.
Brand value. Counter top pens can sometimes be viewed negatively because of their boring design and lack of ink. However, if you design them well and make sure the actual pens work, customers will have a more positive experience and will be happier, thus viewing your brand as better.
Free advertisement. Usually placed right in front of your eye, they are also hard to miss, meaning people will always unintentionally notice your brand leading to free advertisement.

Simple and Effective Merchandise: Custom Keyrings as GWP

Provide your clients with their keys to success with this new premium keyring. A great tool that reminds users of your brand and how you’ve helped them.

This stainless steel keyring can be put on easily. This allows the user to find their keys easily. It is a useful portable product that displays your company logo. This  gift adds value to your brand. When this is used, it can remind the user that your company continues to support them long after a contract or event is finished.

We believe that this gift could be used for marketing campaigns. Especially for companies that provide support services. Such businesses can include companies that provide training, business development, insurance or creative agencies.