Innovative Merchandise, GWP Ideas

Merchandise for Travel: Universal Adapters for your Consumers

Are your clients frequent international travelers?

Then give them a useful and convenient gift that they can take anywhere.   Why don’t you customize a universal travel adapter to fit various power sockets – can even include USB charging option…

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Universal adapters you can find on the market usually cover all the major countries. You could also go for a simpler item for just a few markets or a complete model for all eventualities.   Change the logo and color printing on the adapter to make this stand out. Chose a variety of different shapes for this item or a carrying pouch to suit your brand image.

GWP Ideas, Innovative Merchandise

Marketing Strategies: Logo Patch on Merchandise

Differentiate your customers experience by offering them high-quality custom aprons! An indispensable accessory for your kitchen’s customers to cook either pasta or a menu worthy of the biggest tables. This vintage kitchen apron turns any Sunday cook into a Michelin-starred chef.

Such marketing products will make your customers happy thanks to an original design and a high-quality material. They will enjoy an apron which composition is made out of 100% cotton and resistant material, adjustable cords and easy to care for. For sure, you will bring light to their kitchens.

Furthermore, on the vintage apron, you will be able to put your brand logo easily and thanks to a great visibility of your brand image, your company will experience an increase in sales.

In addition, those high-quality vintage aprons come in a huge range of colors which you can customize in different ways. As a result, with such a unique product, your promotion will be impressive!

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Why using custom aprons for your promotion?


Brand exposure :  Your company will benefit from a good brand exposure as the logo is well placed on the apron. For sure, this product will enhance your brand visibility when your customers will use it, as the brand logo will catch people’s attention.
High-quality:  With this 100% cotton, durable and eco-friendly vintage apron,  you will impress your customers as it is such premium marketing gift.
Practicality: Customers will enjoy to have this apron as it is a very useful accessory in every kitchen. Moreover, the pockets can keep all your customers favorite supplies. It makes a good promotional product.

Innovative Merchandise, GWP Ideas

GWP Ideas: Scented Candles for your Liquor Campaign

A very thoughtful functional item for your clients, a form of relaxation one may get at home. Packaged in a nicely designed box, customers do not have to worry about breaking it. The candle looks absolutely stunning. Simple product, but the nice aroma and design make it very charming. Matte glass gives the feeling of the silky surface and it only amplifies the luxury of the item.

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The boxed candle suits any seasonal marketing campaign. It can be perfectly used as a gift for your VIP customers, gift with purchase or as purchase with purchase. This aroma candle is an absolutely amazing candle marketing gift –- a functional and stunning piece to improve any household’s ambiance.

This marketing gift may be offered in a wide range of scents. This way, consumers who like to collect a whole set will become repeat purchaser. Some customers may also like to use candles at home to feel as if they are living in a spa. By having such buyers who will keep purchasing the same product, it would certainly generate sales tremendously as they would want to collect the entire set of candles.

This item can also be used in many places, at home, in the office or even in a store, if you own one. With a large space to print your brand on, this marketing gift will be one that would boost brand visibility and awareness as well. Ultimately this will generate more sales for your company, yet again. Simple and effective, that is what most marketing executives are going for now.

This product could also be made of recyclable materials in order to help your company’s corporate social responsibility. With your company being involved in the preservation of the earth, more consumers that are concerned about the green movement would be highly receptive to your company as well.

Innovative Merchandise, GWP Ideas

Functional Merchandising: Metal Products for Organizing the Work Place

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

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They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customized by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

  • Bamboo

  • Leather

  • Metal

  • Plastic

  • Wood (with felt)

  • Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile promotional tool.

Overall, as a promotional item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great promotional product for companies to consider.

GWP Ideas

Kitchen Merchandise: Barbecue Utensils for Outdoor Events and Campaigns

Nobody really stops to think about cutlery anymore. They are an everyday product, used multiple times a day, all around the world. But there are so many creative designs available, so it is time to shed some light on the endless possibilities for this Kitchen Promo Idea.

The first cutlery set is a set made with handles to look like wood. As seen on the photo, this set can also contain a cake knife and salad servers. The faux wood handles give the cutlery a rustic look.

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Why do we like this Kitchenware Promo Idea?


Design appeal: For customers who are looking for the newest smart Kitchenware promo items, this would be the perfect item. This set contains all necessary cutlery items, imagine the impracticality of having to look for separate cutlery items to match. Problem solved!
Finer brand remembrance: Such a clever Kitchenware Promo item will definitely let customers have a positive recall of your brand. When the cutlery set is branded with your logo, customers will easily remember your brand every time they use this set.

Innovative Merchandise, GWP Ideas

Outdoor Merchandise: Premium Knife Sets as GWP

A  knife set is a great product to give away to customers as corporate gift. Knives are seen as innovative products, improving the culinary experience of your customers. They are much more efficient in some ways then conventional knives.

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Ceramic Knife Set Product

In the set there is a Chef knife, a carving knife, a utility knife and a paring knife. Each set can be completely customizable with different types of knife sizes and with different number of knives per set. Some knife sets can be made for two-three products or more. The knifes pictures here have a rubber handle, this can be changed in terms of color or material, possible to have a wooden material to have a more classic knife look. The knife set can also come in a box set instead of a stand, the stand will be more practical for kitchen use.

All of these products are entirely customizable as mentioned above. A logo or brand name can easily be printed on the handle or on the blade. It is also possible to print a logo or your company‘s name on the acrylic stand on the glass part and on the cover of the box set. All of these placements offer great layout to print logos and brand names. This is a great product to offer as a promotional product or for a GWP campaign. This kind of ceramic knife set can be offered with the purchase of a new fridge, a dishwasher or any kitchen appliances.

Innovative Merchandise

Practical Strategies: Planning Ahead to Save Money on Merchandising

Every dollar saved in shipping directly reflects better financial performance. Overpaying in logistics means you can’t provide consistent and cost-effective delivery to your customers and seemingly have no control on your company’s desired specialization.

In the merchandising industry, it is a well know fact that China will be one of your major partners in your deals. If you have little to less knowledge on shipping logistics to and from China, you better read up for the betterment of your business.

 

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1. Plan Ahead
Time is Money. Last minute shipping is always expensive.You can always save a lot if you don’t play it too close to the edge.

By planning in advance you can not only avoid overpaying, but also take advantage of some nice discounts depending on your suppliers. This can give you time to plan for storage when it’s needed and overall make you more flexible in terms of choosing a carrier and tariff.

Plan ahead means you will have enough time to choose the suitable transportation method, find a good freight forwarder and leave you and your customers better preparation.

Innovative Merchandise, GWP Ideas

Corporate Gift Ideas: Classy and Slick Cable Organizers

This custom cable organizer is just what you need to maximize your promotional campaign. Small, yet very useful and customizable, we believe that it will be ideal for any project!  Functionality is so important when gifting.  We love the addition of magnets to these designs.

This unique promotional product will make a great gift with purchase for cellphone products and gadgets. Companies can also use branded cable organizers as corporate giveaways. Therefore, it’s flexible and can be used for various campaigns.

Designing your own custom cable organizer is fairly easy. With the right design and materials on hand, you’ll surely achieve great results.

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Tips for Designing Your Own Custom Cable Organizer

Consider Functionality: It should be easy to use as people like products that would make their life more convenient. It’s perfect for home and office use. As such, more people will be able to see your brand.

Choosing a Design: Find a design that suit your campaign. You can use TV or movie characters for movie marketing, sports-related designs for sports promotions, or simply use your brand logo to enhance brand visibility. Notice that our example has simple design. It has ample space for printing brand visuals.

Preparing for The Campaign: Optimize your promotions by arranging a tech gift set. Pair up your custom cable organizer with a flash drive or power bank. With creative packaging you will have a wonderful gift set for your loyal customers! This will help boost brand recognition and strengthen customer loyalty.

Consumer Retention Strategies: Offer Functional Wine Glasses

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

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3 Perks of this Item at a Duty Free Store

Elegant-looking. The shot glass is premium yet simple and has the Skyy Vodka identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Innovative Merchandise

Innovative and Classy Liquor Merchandise: Whisky Stones

When it comes to the world of business, appreciating the loyalty of your customers is important. Giving gifts along with your products will make customers happy to receive them and will ultimately boost sales. If you run a food or drinks company than maybe the idea of an appreciation gift set will appeal to you.

The stones are ideal for drinking whisky as they help to keep them refreshingly cool, without the need for ice cubes. One benefit of not having ice is that you’ll be purely enjoying the taste of the whisky without it being diluted.

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Why are whisky stones and glasses ideal for an appreciation gift set?


No need for ice.
After putting the stones in the fridge for around 1-2 hours, it’s ready to be used. It will keep the whisky cold for a longer duration and not dilute the drink.

It contains nontoxic chilling gel.
The whisky stones and glasses contain effective but nontoxic chilling gel. This explains why it can keep whisky colder for longer than ice cubes. In addition, at the ODM Group we can guarantee that the resources we use are are food grade safe.

Whisky stones and glasses are rust proof.
Whisky stones and glasses can last for years due to the fact that they are rust proof.

Whisky stones and glass have anti-bacterial properties.
Aside from the whisky stones and glass being rust proof, they also contain anti-bacterial properties to guarantee that your drinks are clean. Also, they do not to retain the taste or scent of any type of drink no matter how concentrated they are. So if you wish to try a wide variety of beverages, then you don’t have to worry about this aspect.