Functional Merchandise Ideas: Duffel Bags from Skyy Vodka

Why a duffel bag?

Practicality; one of the most practical item used everyday. Offering a bag, as a complimentary gift to your customers, gives the impression that you want to be a part of their daily lives. This is great because customers actually do remember you. They feel appreciated and develop the impression that you gave a lot of thought into your gifting process. This brands your company above your competitors.

Why should you offer items like this?

Firstly, offering promotional items comes along with tons of pros for your company. A situation may even occur where customers buy the product that is on sale just because they want to get the promotional item. Such an example would definitely be the well-known MacDonald’s Happy Meal. It is a known fact that most people buy the happy meal because of the limited edition promotional toy that comes with it. This is a fairly good example to show the impact of having a good item. Offering such premium items help brand your company as one that is generous and one that values customer satisfaction as a priority.

A promotional duffel bag is a great idea because of its great practicality and usability. Furthermore, customers of Skyy Vodka are mostly audiences with functional fashion sense. Therefore, they will be glad to receive this promotional item that is being offered because of its simple yet elegant design.

Affordable Merchandise: Retractable Pens from KGSC

Premium corporate pens are one of the most favoured items to market your brand. They are an easy, simple and effective way to spread brand awareness and exposure by adding your logo to the design. As premium gift items, they are great choices to give away to clients, to keep around the office or at a restaurant, and to keep handy at reception desks.

How can premium pens be useful for your brand promotions?

Design. Pens can come in all shapes and sizes and it is important to design a pen that will continue to represent your brand even after a long time. People always have pens lying around and good looking and comfortable pens will always be chosen first.

Brand Potential. High quality pens are easy to increase your branding as they can be printed with your brand logo. If your pen is good, people are more likely to associate your brand with making items that have given them a positive experience.

Functional POS Displays: Branded Umbrellas for Events

The takeaway point from this promotion is that a concept will work anywhere if you set the mood first. Whether you place these items in an expo or a supermarket, the customers will perceive them similarly. 

What’s great about the branded garden umbrella?

Design: Indeed, they make the drinks promo look very vibrant, which ties in well with their summer theme and adapts to Aperol's aim to be the life of every party. Moreover, with clear branding on the customized deck chairs and umbrella, this will make your brand more memorable and raise brand awareness.

Practical: These products are functional items that people can sit on and use. Although POS displays are popular marketing tools these day, Aperol's strategy gives consumers a nice experience.

High quality: The wooden and metal frames used to build the promo items seem very sturdy and long lasting. Also, the logos and images have gone through full-color printing, based on how sharp they look. Particularly when you are offering a high-end product, you want to make sure that this also reflects in your promotional items.

Premium Marketing Products: Increasing Brand Awareness

Many brands look for marketing innovations and new ways to speed up and smoothen operations, and this for sure is one of them. Let’s hope though that these incorporations of technology do not catalyst losses of jobs and instead stick to the current trend of creating new ones.

Why offer premium marketing products?

Promotional products that exude class and luxury are bound to leave a lasting impression on your clients! It also helps to portray a positive image that your brand is generous in rewarding the customers.

In-Store Merchandise: Sunglasses by Jim Beam

In store marketing gifts are great to raise the sales of your products in a short time and without big and expensive marketing campaigns. 

How can custom sunglasses help in raising your sales?

Custom sunglasses are fantastic promotional products. When you use them as an on pack gift like this, you will influence the consumer in his buying behavior directly in the store. This way you can raise your sales and increase your product recognition.

If you want to use custom sunglasses to reach as many potential customers as possible and therefore increase your brand’s awareness, it’s best to give branded sunglasses away as free giveaway.

Another amazing way to use custom sunglasses is to offer them with your logo printed on the cover as branded merchandise in your shops or in your online store.

In general, custom sunglasses are fantastic promotional items. They offer a great branding area on the cover to print whatever you want on them. It’s easy to print your logo, your artwork or your products on it. Besides, they are also available in many different materials and colors.

Affordable and Functional: Premium Leather Merchandise

Everyone wants to offer premium products in order to stand out from their competitors. Leather promotional products are considered as a premium product. However, there are so many different types and forms of leather, what are the differences between them? 

Genuine leather and artificial leather

Leather can be split into two broad categories, genuine and artificial. Artificial leather is often made of PU or PVC. Genuine leather is made from animal skin. Prices vary greatly for these two types of leather. A PU leather bi-fold wallet costs approximately 8USD while a genuine leather bi-fold wallet costs approximately 30 USD. Hence, it can be inferred that genuine leather costs about 4 times of artificial leather.

The different types of genuine leather

Genuine leather can be further classified based on its type and form. In this blog, I would be discussing on the 4 most common types of leather: full grain, top grain, corrected grain and split leather.

Full grain leather is leather that has imperfections and natural marks on it. The hide has not been sanded, buffed or snuffed. Being completely natural, full grain leather has much fiber strength and durability. Full grain leather also has more breathability, resulting in less moisture. This leather is normally used for high quality furniture and in footwear.

Top grain leather is the most common type of leather used in high end products. It is the second-highest quality of leather. Top grain leather is thinner than full grain leather as its split layer has been separated away. After sanding and applying a finishing coat, top grain leather has less breathability. A benefit of top grain leather over full grain leather is that it has a greater resistance to stains so long as the finish remains unbroken.

Corrected grain leather is leather with artificial grain applied to its surface. Imperfections are first sanded off and artificial grains then impressed into the surface. Most corrected grain leather is used to make pigmented leather. This helps to hide the corrections and imperfections.

Premium Merchandise: Champagne Glasses as GWPs

How does offering an on pack promotion help?

In every marketing effort, uniqueness makes a company stand out from the competitors. This unique quality can be derived from either your brand, or the quality of your gift. If you can offer a gift that is complimentary to the product you are selling, it enhances the value of the purchase. This gives more reason for customers to purchase. This is seen with the champagne glasses Sterling  is offering as their on pack promotion.

Glasses and Cups are considered a commonly offered on pack promotion gift, this is for multiple reasons.

Firstly, with low production cost makes this on pack promotion gift a highly sought after one. Therefore, companies that don’t have much budget would most likely take up this promotion. Of course with a higher quality product, the gift can reflect the high quality. In the case of Sterling, you can offer high quality glasses free with purchase of Champagne.

Glasses are easy to manufacture and design. This allows a great range of customisability for various marketing campaigns or themes. These products also have excellent branding potential, as Sterling has shown through their on pack promotion, you can place your brand on the side of the glass.

Marketing Strategy: In-Bar Functional Displays

The best place to promote your product is directly at the place of purchase. The main example to do this are in store displays in supermarkets. As a big part of the beer sales are done in bars, a great idea to promote your brand and products is with an in bar display. Beer towers, like this one from Skyy Vodka, are great products to use as an in-bar display.

Why promoting with branded beer towers?

When the custumers of a bar see in bar displays like a branded beer tower, they will rather order the beer of the company they see on the displays.  Furthermore when interacting with the beer tower, the printed label on the cover will enhance costumer retention and brand recognition.

These beer towers are fantastic premium products. They offer a great branding area on the cover and are available in many different shapes and colors.

How can you use branded in bar displays as premium product?

There are several different ways to use promotional products as an in bar display. One possibility is to offer the beer towers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them in stores or in your online shop.

Another way is to give them away for free to the bars. This way many of the bars will use the beer tower which will have a straight impact to your sales in bars.

Brand Marketing: Canvas Backpacks for Harness

Incorporating gift with purchase items is great not just for the consumers, but also for the business owners. However, doing this for every product that comes out of the warehouse is not advisable. If that happens, then they will lose the element of surprise that people love.

This premium gift stands out greatly because of the following:

Unique Design. Its unique design presents exclusivity that is related to the main business.This promotional item would definitely catch the eyes of all hunters.

Very Practical. Durable backpacks are practical and suitable when working. Professionals will not need to carry various bags for their stuff if they have a good-sized backpack. Hence, this promotional product would come to great use. Customers might also switch to this brand just to get hold of the promotional merchandise.

Great for Brand Placement. The backpack is like a huge canvas for brand marketing and advertising. For this reason, the gift with purchase can nicely exhibit how high-quality the brand’s products are.

Creative Visibility: Unique Ice Buckets for On-Premise Campaigns

Ice Buckets are an excellent and very visible advertising tool.   Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China who can offer standard designs for beer buckets.   This bucket provides excellent advertising for brands with big logo printing areas at the sides & is one of the most unique ice buckets you can see around.

Beer is so important for parties, having these ice buckets will make the party even better!

Customised ice bucket

Nothing beats the taste of cold liquor. A unique interpretation of an ice bucket was executed for the brand Wolf Blass in collaboration with the Manchester City Football club.

The design was inspired by MCFC's true love for the game as the actual football they all grew up to love. Truly a unique piece which can easily become a fan collectible. Made with high quality PVC, this product is light weight and easily cleaned after every use. A perfect and ingenious way to get visibility for your brand in the most innovative and fresh manner.