Premium Merchandising: Custom Shot Glass Tray

One way to boost a liquor company's sales is to offer gifts that not only look great, but also serve a function to the customer's overall brand and product experience. Here are some examples of complimentary items that can be paired with different liquor brands.

Premium Liquor is best served chilled. What makes this gift attractive to consumers is its functional purpose and aesthetic appeal. A shot glass tray not only serves it practical purpose, it also serves as a creative way to establish a brand's identity as there are numerous ways to present their logo and image using merchandise. We can come up with different designs based on the brand's aesthetic, making the brand's product easily distinguishable from other brands' products.

These complimentary items can increase brand awareness and establish a brand's image. Compared to other forms of temporal advertising such as print and strategic ad placements such as billboards, creative merchandise can expose your brand for longer periods of time. High-end gifts that offer style and functionality enhances the customer's brand experience and satisfaction. Making customers feel that they are getting more value out of their money will surely increase their loyalty to the brand and make their experience with the brand worthwhile and memorable.

Functional Merchandise: Custom-Shaped USB Flashdrive

 The first USB stick was sold in the magical year of 2000, and immediately became a worldwide hit. It’s amazing to think about how far technology has come in less than twenty years, and nowadays Flashdrives are almost staple items that everyone has. The first generation USB sticks only had a storage capacity of 8mb, which roughly equates to only a few files.

As of 2016, however, there are already USB sticks with 1 terrabyte capacity. The market is saturated with so many innovations for the use of Custom USB sticks. Because USB sticks have been around for such a long time, it might be difficult to come up with new ideas for designs. 

USB sticks might not be that special, but that’s no reason to use boring Custom USB sticks! This premium design has a leather strap and a magnet attached to it.  Functionality and style in one. A brand name or logo can be put on the leather strap, or etched into the metal. This type of Custom USB sticks would be perfect to set the tone of your company. These USBs have a luxurious feel to them, making them perfect corporate gifts or promotional products for CEOs.

Merchandising Ideas: Rustic Chopping Boards

Chopping boards are an essential item in the kitchen. Being used nearly daily, they can function as a centerpiece and make a great Merchandise Idea.

 Why do we like this Idea?

Additional Customers: Because this is such a trendy item at the moment, customers who are looking for the newest addition to their kitchenware might be attracted to this unique cutting board. Using premium items such as these custom shaped chopping board as Gift with Purchase will definitely make you stand out from all your competitors who don’t offer anything extra.
Design Appeal: The use of two different materials gives this cutting board an absolute “edge”.  There are many different shapes and sizes, so it’s easy to find a shape that best fits your Company Promotion.
Good promotional product: There is much Branding Space on the cutting board. For example, your logo or slogan could be heat branded onto the wood part. Either option will make your brand be noticed!

Marketing Strategies: On-Premise displays

The best place to promote your product is directly at the place of purchase. The primary way to do this are through in-store displays in the supermarkets. As a big part of the liquor sales are done in bars, a great idea to promote your brand and product is with an in-bar display. Liquor towers, like this one from Skyy Vodka, are great promotional products to use as an in-bar display.

When the customers of a bar see in-bar displays like a branded liquor tower, they will most likely order that featured liquor of the company they see on the displays.  Furthermore, when interacting with the beer tower, the printed label on the cover will enhance customer retention and brand recognition.

This vodka tower is a fantastic promotional product. It offers a great branding area on the base and is available in many different shapes and colors.

How can you use bar displays as promotional products?

There are several different ways to use promotional products as an in-bar display. One possibility is to offer the liquor towers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them to stores or in your online shop.

Another way is to give them away for free to the bars. This way, many of the bars will use the liquor tower which will have a straight impact to your sales in bars.

Wild Turkey's Mason Jars as Marketing Gifts

Wild Turkey has offered a marketing gift with a purchase of their branded bourbon. If you're currently in the liquor industry looking for marketing gift ideas, then look no further.

Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.

Wild Turkey's mason jar is a superb example of a successful marketing gift idea. The Jar adds another dimension to the bourbon experience that is not only going to increase satisfaction of the buyer but also, with the Jar being branded, is sure to entice other worthy customers to leap forward and seek out the Wild Turkey brand.

Benefits of Implementing Marketing Gifts

A Marketing Gift brings many benefits to your company:

Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.

Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.

Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.

Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.