Visual Merchandising: Custom Designs for Functional GWPs

A bottle stopper is a nice product to use as GWP. Because of the size and weight of the product, it is compact and suitable for many types of industries. If you are dealing in food and beverage industry, perhaps as a winemaker or a restaurant, this product would be a really cool premium product. Bottle stoppers are very simple and convenient accessories for wine lovers, bartenders and wine collectors alike to saver the aromas of wine, and keep its taste ripe.

This is why we suggest this iceberg-shaped bottle stopper to add a twist and cheer to your collection of wine accessories.

Why is this wine stopper a great merchandise idea?

• Practical. This wine stopped can be use multiple ways making it a very convenient item to have. People love receiving items that they can use.

• Brand awareness. This item can be used and placed on any item and any place leaving plenty of chance to expose and interest other people.

On-Premise Merchandising: Investing on Premium and Visual Products

Visual Merchandising covers all the necessity to capture the attention of the customers by all means from the facade of the store to the location of each product inside the store – may it be a department or specialty store.

To capture attention, awaken the senses, provide the customers a wonderful buying experience, which will bring them back to the store for the next time and become a loyal customer, and make more sales are the major concern of an effective visual merchandising.

No one wants to have boring product display; every visual merchandiser wants to have interesting shop window and indoor display to capture not just the attention of the customers, but their entire senses.

Variation will support your theme to avoid boringness of display and decoration. You can use the same theme every year but avoid using the same display and style. You need to create a new look or else you will only annoy your viewers.

Scheme is also best applied to employ variation. A scheme works like a sub-theme. Say for example you theme is Christmas, you can create one White Christmas Window, one Toys Kingdom Window and one Christmas Party Window. All of these three schemes are related to your Christmas theme.

Also avoid using the same material for different themes consecutively. You may keep the materials you have recently used and use it again after few months or put it in other locations or other branch of your store.

Premium Glassware: Innovative Glass Merchandise

Custom made whiskey glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your whiskey brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Premium Merchandising: Cocktail Shakers for POS Marketing

Liquor promotional products are often premium. From branded ice buckets and stirrers to successful packaging there have been great items for this industry. This trend is the same here with this promotional material; the black matte finish adds a premium accent while the strong branding ensures exposure.

Liquor Promotional Products, why a Cocktail Shaker?

• Gift with purchase – A premium item like this adds value to a purchase exceptionally. As part of a set, or an individual glass these would pair brilliantly with a premium bottle of liquor. Liquor promotional products like these have exceptional brand exposure capability.

• Custom design –The branding on the side can be satin etched for clarity with custom design or silk screen printed, great for a bold display of your logo. The premium feel is essential for products like this, these merchandise accomplish this.

• Generate awareness– Brands love to be recognised, and these promotional products are a perfect way to give your brand the boost it deserves. Integrate your brands logo and you will be ascertained to reap the benefits of using a high quality promotional product.

• Inspire conversation- Due to the nature of the product, they are intended to be used in social situations, as such this is a great way to formulate word-of-mouth, and it’s certain to be the positive type if offering a product of this quality.

There are endless amounts of styles of promotional products, but when it comes to liquor we would recommend in staying away from the stein type and just sticking to the classic taster genre, purely for health precautions. Though these styles come with various types of prints that can be extremely impactful on the perceived value of the product.

We have years of experience at Merch and Effect in product design, product sourcing and product manufacturing; and have produced and constructed a large array of drink promo products such as the ones shown above.

At Merch and Effect we can help you utilise your 2017 marketing budget. Contact us to find out how we can help. If you’re interested in gifts with purchase and premium merchandise, we are here to share to you the best and modern ideas that you deserve for your liquor brand.

Strategic Merchandising: Increasing your Brand's Perceived Value

In the merchandising products market, utility and synergy are essential in making the campaign a success. How do you add meaning to your premium products?  Adapting the product with innovative/adapted printing, bundling products together & choosing the right product to convey your message are key.

Other ways to increase your perceived value include:

Packaging – Inclusion of premium promotional packaging is another great way to increase your perceived value. Adding value through packaging  means that a customer’s first impression of your product will be that of high quality. This will instantly associate your brand with luxury and increasing what they are willing to pay for your products.

Point of Sales displays – A well implemented POS display can be hugely influential in perceived value. A display that emits a message of luxury and class will make certain that customers associate you with high quality products. As a result, it will increase what they feel the price of your products should be.

Ultimately, if a company wants to maintain a high brand image, they will wish to buy the most cost effective product with the highest perceived value.

Innovative Merchandise: Mobile Bars for Events

POS Marketing is among the most effective ways available to advertise and support your product directly at the source. Be it to promote an event or attract on-lookers with inflatable arch or simply increase brand fidelity and visibility with badges, magnet or mascots, POS marketing will do the job for you provided you pick the most effective tool for it.

This concept of a mobile bar for Patron Tequila is a practical way of getting your brand mobility and visibility going at the same time. An item like this will have a good niche in private functions and a number of public events and concerts where your products can be sold or sampled directly to your target market.

Reasons to use mobile bars for your campaign:

• Large branding area. A Mobile Bar provides you with opportunity to place your logo, slogan, more information about the product, something interesting about the way of production, terms of promo campaign and of course, your product itself. So this is the best way to communicate with customer.

• Fully custom. Mobile Bars are fully customisable and available in any shape, size and printing. They are great to attract customer’s attention thanks to catching-eyes design and big size of promo stand.

• Brand value. Being a tool for a bright and memorable promotion, Mobile Bars make your brand big and more important in customer eyes.

• Boost your sales. A Mobile Bar is one of the most significant forces of trade . It is always good to install it in store or at the entrance of supermarket or shopping mall. This will motivate customers to impulsive buying.

Premium Merchandise: Squealing Pig Functional Products

This form of marketing is a form of investment that pays for itself. Even though there will be some costs incurred from providing the GWP, it will also translate to increased sales revenue! This happens because people may be drawn to make a purchase because of the gift offered. Thus the initial cost of the GWP is a small sum to pay for the large amount of sales that could potentially be generated.

GWP helps to boost customer satisfaction. When customers obtain an additional item other than what they have originally purchased, they feel appreciated. Consumers will feel like they are getting more value for their buck. Therefore, this will increase customer satisfaction and aid in building customer loyalty.

Offering a premium gift certainly provides two-fold benefits for both the brand as well as the customers. So start offering them today to experience these benefits for your company!

Premium Ideas: Classy and Smooth Bottle Holders

These products are a group of fantastically designed wooden bottle stands perfect for a drinks campaign. Whether it is alcoholic, non alcoholic, wine or beer, these items would work great as a point of sale display to make your company stand out from and give off a stylish appearance to all those that walk past.

How These Bottle Stands Can Help With A Campaign

With such a variance in design these products have a great selection of looks to suit your company and how you want to display your products. Whether it’s a premium, specialised or just a mass market product, these bottle stands can be used to target any consumer.

As the majority of the products themselves are rather plain in design it offers many opportunities to adapt them to your companies culture and general appearance. Some of the more stand out designs such as the horse and barrel or boat themed stands can make your company a big hit at your next marketing campaign or trade show.

They are also perfect for being sold separately to customers as items for their home making your branded bottle stand not only a bottle holder for the home but an integrated ornament that can be shown and seen by all guests.

Premium Merchandise: Smooth Wine Decanters

Any product item at Duty Free is a real looker. It is so easy to get lost in time when you are in this store anywhere in the world. Their displays are fabulous; there is a huge variety in terms of the products. The gifts with purchase merchandise are at the best spots too. It’s great when shoppers do not have to move items to find the ones they like.

3 Perks of this Item at a Duty Free Store

Elegant-looking. The shot glass is premium yet simple and has the Skyy Vodka identity embedded to it. This is what makes it look presentable and posh. The packaging of such gift is very important, as it will affect the image of brand and value of your merchandise.

All-in-one GWP. These types of shot glasses can be given in sets for every purchase. Customers can now enjoy the liquor with more people using similar glasses. They do not have to buy new. Thus, it creates additional and nice advertising for brand.

Well-placed Brand Logo. They are absolutely eye-catching and impossible to miss. However, they don’t need to do it to find the brand name as it is located at the front face of the shot glass. It can definitely help increase brand awareness whenever people use it.

Classy Merchandise: Stainless Steel Serving Trays

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customised by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great classy product for companies to consider.

Use them in gift with purchases campaigns for consumers or as bar advertising for maximum effect.