Packaging and Merchandise: Rustic Wooden Boxes for Liquor

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

Custom packaging is therefore a crucial element when selling your brand to customers. Here we have a fantastic example of unique liquor packaging – rustic wooden boxes for packing bottles. These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. 

How do these bottle packaging ideas help your brands marketing.

Design. These boxes are unique, give  luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.

Brand value. These wooden cases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

How to do Sourcing: Saving On the Little Things of Merchandising

One of the most essential needs in international sourcing is knowing how to reduce costs, specifically in shipping costs.

No matter how big or small of a player you are in the sourcing and merchandising industry, managing shipping and saving freight cost directly affects your business’ bottom line and overall success.

SAVE FREIGHT COST

Every dollar saved in shipping directly reflects better financial performance. Overpaying in logistics means you can’t provide consistent and cost-effective delivery to your customers and seemingly have no control on your company’s desired specialization.

In the merchandising industry, it is a well know fact that China will be one of your major partners in your deals. If you have little to less knowledge on shipping logistics to and from China, you better read up for the betterment of your business.
 

Marketing Strategy: Maximising Investment using Corporate Gifts

If you are looking into maximising your marketing budget this year, then you should invest in corporate gifts! Most people like to get things organized to welcome the beginning of the year. This is why everybody always have a new year resolution. Help your clients and business partners to get organized. A thoughtful gift is always appreciated far more than its actual value.

This gift is highly customizable. You have many options on colour and material. PU can be a very good material for this if leather is too luxurious for the target audience. Having a large surface area, you can choose to brand it prominently or subtly. You can even customize the finishing. Try using foil stamping to make your brand more visible.

Using Marketing Budget Optimally
Corporate gifts can strengthen your brand image and your ties with your partners. It also increases brand awareness. It is a form of subtle investment. Using your marketing budget for corporate gifts will enforce brand recall and hopefully generate more collaborations.

Custom Aprons: Impressive Marketing Gifts

Differentiate your customers experience by offering them high-quality custom aprons! An indispensable accessory for your kitchen’s customers to cook either pasta or a menu worthy of the biggest tables.

Such marketing products will make your customers happy thanks to an original design and a high-quality material. They will enjoy an apron which composition is made out of 100% cotton and resistant material, adjustable cords and easy to care for. For sure, you will bring light to their kitchens.

In addition, those high-quality vintage aprons come in a huge range of colors which you can customize in different ways. As a result, with such a unique product, your promotion will be impressive!

Why using custom aprons for your promotion?
Brand exposure :  Your company will benefit from a good brand exposure as the logo is well placed on the apron. For sure, this product will enhance your brand visibility when your customers will use it, as the brand logo will catch people’s attention.
High-quality:  With this 100% cotton, durable and eco-friendly apron,  you will impress your customers as it is such premium marketing gift.
Practicality: Customers will enjoy to have this apron as it is a very useful accessory in every kitchen. Moreover, the pockets can keep all your customers favorite supplies. It makes a good promotional product.

Liquor Merchandise Ideas: Premium Products for you Brand

Seeking effective promotional ideas for your corporate gifts. Wine related gifts can truly set your firm apart from competition by offering classy yet inexpensive items of high perceived-value.

Wine Decanter

Decanters are key items for wine lovers. For old wines which contain sediments (due to the aging process), properly decanting will insure that these have a chance to settle at the bottom of bottle or decanter. Younger wine will benefit from decanting by increasing its contact with oxygen, thus releasing aromas.

Lastly, presentation of wine in a beautiful crystal decanter adds to the ambiance of a beautifully dressed table.

Wine Aerator

Similar to the decanter, wine aerators enhance the taste of the wines you drink by exposing them to air. However, aerators do this task better and faster than decanters.

No need to remember to open the bottle long before dinner in order to enjoy its full aroma, aerators deliver oxygen to the wine rapidly and efficiently. A great item for all impatient wine connoisseurs out there.

Wine Vacuum Pump

On the opposite side, if you would like to keep your wine for later (if you do not wish to finish a full bottle in 1 sitting) oxygen should be kept out of your bottle in order to prevent the aromas from escaping. The use of a vacuum pump becomes mandatory. By inserting a rubber bung into the neck of the bottle and extracting the air, you insure your wine will lose nothing of its bouquet and is ready to be served again days later.

Bottle Stands

Meant to showcase your best wine while on the table or bar.  this can just be for decoration purposes or have pouring function.  Bottle stands are the perfect tools to fit for displaying your unopened wine.

Choose from wood, metal, glass and a host of other materials and designs.

Wine Stopper

Wine stoppers are devices used to seal a bottle of wine after it has been opened in order to keep the wine from spilling and to prevent oxygen from spoiling the beverage. Traditionally made of cork, wine stoppers evolved and can now take many shapes and forms. Easily personalized, they bring a nice touch to any celebration or events and can represent any theme of your choice.

Wine Case

This item allows you to easily carry around your favourite bottle and can also provide a great gift pack when offering a bottle of wine to somebody as a gift.

Meant to conserve and protect your best bottle while it is carried around, wine cases are great addition to an already classy product. They can come in many shape, colors and material.

Wine Glasses

Wine glasses are also one of the most important element in any wine tasting. Shape is important as it concentrates the flavor and the aroma (bouquet) to emphasize the varietal’s characteristics. For example red wine glasses have shorter stems and wider bowls as compared to white wine glasses.

Wine glasses are also of key importance to decorate dinner table and can easily be customized to your specific need and want.  Give away a specific glass to your customers to tie in with the location of the event or which fits in well with the region the clients come from.

Champagne Glasses

Champagne Flûtes are stem glasses with tall, narrow bowls. The concept is to hold the glass without affecting the temperature of the drink and to retain champagne’s signature carbonation/fizziness. Usually coming in sets of 2, 6 or 12, champagne flutes are the perfect idea for corporate gifts.

They can be easily customized according to your designs.  This gift is synonymous with luxury.

Wine Charms

Wine charms are decorative loops to be wrapped around the stem of a wine glass in order to help you remember whose glass is whose. Useful during parties, marriages or get-togethers, wine charms provide personalized items to all attending guests in order not to mix up glasses. Allow guests to take them away & remember those precious moments.

Wine Album

Marrying modern design and ease of use, allows you to collect your preferred labels in a single and elegant album. No longer you will forget that exceptional bottle that you enjoyed or the special occasion on which you savored that excellent wine.

Wine Coasters

Another handy and fashionable item, wine coasters keep wine drips from reaching tables and counters. At the same time, they can easily be customized in terms of material and appearance. From polished stainless coasters to glass, ceramic,etc. Wine coaster are yet another item used to dress your table for big events.

Functional Merchandise: Leather Coasters for Increased Visibility

There’s nothing worse than finding that tea or coffee stain on the surface of your home furnishings, and that is where custom coasters come in as a great marketing idea to prevent this from happening.

These custom coasters are made from leather, which have excellent heat protection qualities and hide the brown stains from the tea or coffee much better than when made on your wooden surfaces. 

These custom coasters come in a square design, and the top can be printed with your own company design making the branding potential for these coasters great. They would make excellent gifts as free gifts in on-pack promotions, sold in sets as a gift (which in this case is a set of 4) with purchase item or as free giveaway’s during events and promoting a new product range.

Why do custom coasters make good promotional merchandise?

Increase brand awareness. Coasters make very practical gifts and can be used at home, in shop store displays, or even in the office, boosting plenty of opportunities to show off your cool designs, and brand logo.

Expanding product range. If you are a drinks companies especially in the coffee and tea industry, these coasters could make the perfect product for promotions in introducing a new product range. Custom coasters can be designed to match your new product range designs.

GWP Ideas: Football Uniforms by Wolf Blass

MCFC Football Uniform

This uniform is a good marketing item because of the association between football and premium liquor. Fans will be influenced by the branded jersey., therefore it is a nice incentive product as well. By attaching a corporate sponsor to jerseys like this can rapidly increase your brand recognition and gives customers a rewarding Gift with Purchase!

Gentlemen's Merchandise: Premium Cufflinks

Looking for the perfect gentleman’s fashion accessory? Cufflinks could be the ideal product for you.  Cufflinks symbolise professionalism in white collar business.  For service industry professionals, complete your staff uniforms just as you would with lapel pins to take presentation up a notch.

Perfect for premium incentive or targeted promotions, cufflinks allow you to showcase your corporate logo with style.  Cufflinks offer a large variety of choice in term of materials include

• Glass

• Crystal

• Enamel

• Onyx

• Textiles

• Stainless

• Precious Metal

• Leather

Details imprinting Method

Printing / Engraving / Enamel / Embossing.
Being highly customisable in terms of aesthetics, material or shape,  it is a very good product to be given in either corporate or promotional purposes.  If the gift is not directed toward customers, cufflinks can be a great way for new employees to feel part of the company. Why not include then in welcome packs for employees or supporters for sports teams?

POS Displays: Skyy Vodka's Modern Liquor Campaign

Any bottle of liquor is exquisite as it is. But is takes a unique bottle holder to level up a bottle first impression to an enthusiast. Providing the best quality of liquor is not enough when pleasing your customers. Adding a little bit of flavor through unique designs of a bottle holder can open up a new dimension in marketing your product. 

These unique designs for holding up a bottle of wine can act as a gift wrap in itself. It is perfect for gifts and even better for a typical household. These products can improve the aura of any living space which can closely compete with figurines that contribute to the overall décor.  

Design possibilities for this piece are limitless. A brand that has a distinct icon or symbol can certainly benefit in producing this kind of product. It gives your consumers a true to life encounter with your brand. The only limit is your imagination.

Are you ready to reach new heights with your brand of liquor? The best is yet to come for any brand willing to explore on these design ideas. No other company is qualified enough to bring your imagination to life--- Merch & Effect. 

Functional Merchandise Ideas: Duffel Bags from Skyy Vodka

Why a duffel bag?

Practicality; one of the most practical item used everyday. Offering a bag, as a complimentary gift to your customers, gives the impression that you want to be a part of their daily lives. This is great because customers actually do remember you. They feel appreciated and develop the impression that you gave a lot of thought into your gifting process. This brands your company above your competitors.

Why should you offer items like this?

Firstly, offering promotional items comes along with tons of pros for your company. A situation may even occur where customers buy the product that is on sale just because they want to get the promotional item. Such an example would definitely be the well-known MacDonald’s Happy Meal. It is a known fact that most people buy the happy meal because of the limited edition promotional toy that comes with it. This is a fairly good example to show the impact of having a good item. Offering such premium items help brand your company as one that is generous and one that values customer satisfaction as a priority.

A promotional duffel bag is a great idea because of its great practicality and usability. Furthermore, customers of Skyy Vodka are mostly audiences with functional fashion sense. Therefore, they will be glad to receive this promotional item that is being offered because of its simple yet elegant design.