Premium Products: Functional GWP Items

Umbrellas make a great GWP because it is practical for daily use and almost everyone needs to use it. Be it a rainy day or a sunny day, an umbrella would definitely come in handy. The thing that makes this gift a favorite for marketing managers is the fact that it is easy to customise. The umbrella can be made into many different designs to suit your brand image.

Why use umbrellas as a GWP?

An umbrella is a simple product. So why do marketers use umbrellas as marketing gifts? Although people may find it a chore to bring an umbrella out, it is still an essential item when it comes to unforeseen weather. People have high-perceived value of umbrellas as it looks expensive and sturdy. People feel that companies who give umbrellas are generous with their gifts. Furthermore, umbrellas are handy products that everyone would definitely need to use.

Branding your GWP!

Umbrellas can be customized to suit your branding requirements. The color of the umbrellas can be chosen according to your logo or company color. Slogans or contact information can also be printed on the umbrella itself. These branded umbrellas could then be used as free walking advertisements for your company. Enhance brand awareness when people use these umbrellas in public. Those who come across this GWP would then be able to learn about the company. Brand recollection happens when people continually use the umbrella as they need it.

Branded umbrellas are an inexpensive way of gaining more attention for your business. Out of curiosity to what information is printed on the umbrella, people may go closer for a better look. This way, they would be able to understand more about the company. Using items in such a way can help boost sales greatly for the company. Since umbrellas can be carried around anywhere, they may even be used overseas. Brand name of your company would then be even spread beyond your country’s border to other countries.

Merchandising Ideas: Lapel Pins for Loyal Consumers

Lapel Pins are a great and customisable premium item for any kinds of sports or festive events, especially for awardings & internal giveaways.  Recognise customer loyalty, gifts, giveaways and repeat purchase encouragement.

Advantages: Bespoke shape, material & colour that can make many different types of lapel pin

Cloisonné Pin

• Jewelry-like appearance with high perceived value

• Great choice for any design that has clearly separated colours

• Metal sheet in any preferred colour is stamped to create a raised outline of the design.

The buried areas are then filled with powdery glass-like colour resins where each colour is filled separately and fired in an oven at 1700 degrees. This gives the cloisonné pin a hard, glossy finish that simulates jewel tones.

Merchandising Strategies: Investing on Premium GWPs

This form of marketing is a form of investment that pays for itself. Even though there will be some costs incurred from providing the GWP, it will also translate to increased sales revenue! This happens because people may be drawn to make a purchase because of the gift offered. Thus the initial cost of the GWP is a small sum to pay for the large amount of sales that could potentially be generated.

GWP helps to boost customer satisfaction. When customers obtain an additional item other than what they have originally purchased, they feel appreciated. Consumers will feel like they are getting more value for their buck. Therefore, this will increase customer satisfaction and aid in building customer loyalty.

Offering a premium gift certainly provides two-fold benefits for both the brand as well as the customers. So start offering them today to experience these benefits for your company!

Merchandising Ideas: Tritan Cups for your Liquor Brand

Why you should consider promotional plastic cups for your campaign?

These types of cups are a great idea because:

1. For production we use a special type of high quality plastic – Tritan. This is very flexible and a durable material which makes the cups almost unbreakable! This is a great advantage and it allows you to use plastic cups for outdoor events.

2. Cups can have any classic shape such as wine/champagne/cognac glass and are available in any standard volume – e.g. 350 ml, 600 ml, 650 ml. You could even have a rocking whiskey glass or in fact any the shape to fit your design and requirements. It’s completely customisable!

3. Good quality material gives a high end feel and sophisticated look.

4. Available in different translucent colours and 1 colour logo printing on the cup.

5. Tritan is the best plastic material and most suitable for production of tableware, as it is totally food safe.

Tritan cups are just great as an item for your marketing campaign which will increase brand visibility and the image of the company. This product can be associated not only with alcoholic brands and beverages, but also with soft drinks and non-alcoholic. It can be perfectly utilised for promotion in bars, at outdoor events, corporate parties or banquets.

Plastic cups come in high end packaging giving a VIP feeling to the product and adds perceived value. The packaging can be completely customized with your brand requirements and go along with your corporate style.

Brand Activation: Functional Backpacks for your Campaign

Premium backpacks offer a wonderful solution to both travelers and companies in need of brand activation. They are very durable and have many side pockets to carry even the smallest items with you. The fabric of the backpack offers a lot of open space for your company name and logo.

The backpack can be designed with different colour accents as well. This way, the bag can be matched to any brand colour, making it even more customisable. They have a very robust look to them, so anyone could wear them. The logo can be placed on the big panel in the middle, or on the smaller panel on the bottom of the backpack.

Why produce a premium canvas Backpack?

Brand Awareness & Exposure: When meeting people anywhere the first thing you will look at is their face and upper body. When carrying this backpack, people will immediately see what you are wearing and will more likely notice your brand and product.

Practicality. The practicality of these functional products makes this backpack a great way of boosting your sales. These products will be used every day and everywhere, because of its functionality, which will spread the word not only about this campaign, but also about your brand and other products as well.

Design Appeal. The Promotional Backpack comes in a range of colours to choose from as well as many different prints available and even space for your logo to be placed in a fun and great looking way.

Premium Merchandising: Investments on Functional Products

The key to the success of some well-known companies lies in their constant investment in attractive communication campaigns to keep their customers loyal. This branded bag as gift with purchase launched by Glen Grant is an exclusive premium offer that will definitely increase the sales of the company.

In addition to getting great liquor, the customer comes out of the store with a Glen Grant bag as GWP, just as lovely of the same brand. They will like the sportswear bag look and chic.

This will be suitable for short stays or for a weekend, but will also accompany your customers in any of their sporting moments while making the brand visible everywhere. The logo stands out well on a black background but without being invasive on the bag, and customers are looking for this good balance.

Why do we like this Glen Grant bag as GWP?

Brand recognition. The logo on the bag will allow you to make yourself known and improve your brand awareness. It is the repetition that persuades your identity in the mind of the customer, and the more he finds himself exposed to your logo, the more easily he will recognize you.

Boost sales. If customers are used to receiving premium gifts each time they buy one of your products, it is certain that they will have a good image of your business and that they will want to consume even more.

Practical Merchandising: Canvas Aprons for Outdoor Visibility

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom barbecue aprons are a high-quality merchandising idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom barbecue aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.

Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company. 

Practical Merchandising: Customised Keyrings for your Campaign

To have control about the access of your building is gaining more importance in the everyday life, so why not use a customised keyring to gain your brand awareness.  With such items, it is very clever as such products will be used everyday and will not only boost your brand awareness, but also your sales.

Such custom made keyrings do not just look unique, they can be customized to any shape you like, so it fits your brand through shape, color and branding. To customise such product is very clever, as this will be used everyday to get into your or any other Building and will be on the Key Chain everyday and everywhere. This constant brand awareness will help your employees or customers identify with your brand and company.

Why should you think about a customised keyring for your campaign?

Brand Awareness. To use such a product, which can be added to the key chain is very clever, as everyone has a key chain everyday, everywhere with him, which allows a constant brand awareness and will boost the sales for the long term.

Unique but effective. To have a unique custom key ring is very clever to gain a long term sale on your products.

Marketing Strategies: Finding the Best GWP for your Brand

One of the key aspects of marketing is to include different strategies like giveaways or premium gifts where clients will leave your local shop happily knowing that the brand really cares about them. This will enable us to build better customer relationships and boost our brand awareness as our marketing strategies can be as creative as we want and imprint our logo without any problems.

Wild Turkey has offered a marketing gift with a purchase of their branded bourbon. If you're currently in the liquor industry looking for marketing gift ideas, then look no further.

Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.

Wild Turkey's mason jar is a superb example of a successful marketing gift idea. The Jar adds another dimension to the bourbon experience that is not only going to increase satisfaction of the buyer but also, with the Jar being branded, is sure to entice other worthy customers to leap forward and seek out the Wild Turkey brand.

Benefits of Implementing Marketing Gifts

A Marketing Gift brings many benefits to your company:

Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.

Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.

Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.

Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.

Innovative Ideas: Umbrella Trends for your Liquor Brand

A common marketing gift is the umbrella. Beside the standard umbrella which we all know, there are nowadays also some new variations on the market, which might be interesting for you. Read more below about the latest trends in marketing umbrellas.

LED umbrella

A new feature in umbrellas is adding an LED light. This can be done in various ways, as shown in the picture above. These items are ideal as a marketing umbrella since they have space for logo’s or slogans. But due to the new features it will certainly attract more attention.

Changing print on an umbrella

Another new feature we found for marketing umbrellas is the changing print. This function can be applied in various shapes and colours. For example, small bottles around the outside of the umbrella which will change colour when the rain falls on it.

Customisable handles of marketing umbrellas

The latest trend in marketing umbrellas is a customised handle. A handle can be easily customised to different shapes, beside a sword handle it is also possible to change it in the mascot of your company or club.