5 Points to Consider in Picking Out a Promotional Product

In the alcohol industry, there are times when you have to show how much your consumers mean to you and the best way to do this is to give away a free promotional product. Also coined in the marketing world as a gift with purchase (GWP), these items could be in the form of caps, umbrellas or shot glasses, among others.

However, you could also strive to be more unique and offer a Tiki cup like the one featured in the photo above made for Beam Global’s Cruzan Rum brand. You could also present your customers with a shot glass tray like the one below from Campari’s American Honey.

The problem now is the kind of GWP you will choose for your brand. As with every decision you need to make for your business, you also have to put a lot of thought into this.

So, below are just some of the points that could help you in picking out a promotional product to represent your brand and increase people’s awareness about it:

1. Consider Your Consumers

Behind every successful marketing strategy is your efforts to know your customer. You have to be keen about the age range of your target market as well as their gender, interests, income, occupation or business. You will also have to learn about their intent to buy or their ability to decide about buying your product. These are among the influencing factors that should be considered in figuring out which product is perfect for brand.

2. Think of the Venue or Event

Whether you are launching a new variation of your alcohol brand or just simply giving away a gift in time for the holidays, you always have to give the venue where you will be featuring these products tied with GWPs or the event you are promoting some serious thought. Teddy bears could be perfect to give away as a seasonal gift at Duty Free shops, while shakers can be suitable for product launchings.

If your launching event is held at a winery where you will be holding guided tours and some wine tasting, then you might like to offer umbrellas or caps to protect them from the sun or sudden rain. As these items are something they can keep and use for a long time, then you will be presenting your consumers with a constant reminder of your brand or company.

3. Go for What Lasts Long

As mentioned in the previous point, you have to think about how long you want your customers to remember your product. So, go for such products like shot glasses or coasters that they can use every time they have a nightcap or a glass of wine before dinner. Your brand need to be on top of their mind if you wish for them to become repeat customers.

4. Aim for Functionality

Choose a promotional item that no one will want to throw away. If you have to give away a keychain, put in a flash drive for additional purpose. If you wish to offer those umbrellas or caps, make sure they are of high quality, so your customers will be able to keep and make use of them for quite some time.

Do not settle for the mediocre in giving away promotional products. As you are in the alcohol industry selling premium liquor brands, you also have to gift your most valued consumers with high-end items that will represent the quality of your business.

5. Be Conscious of Timelines

This is a point you should never overlook. It is crucial for you to plan and order your promotional items way ahead of your scheduled product launching or promotional event. If you aim for high quality and excellent craftsmanship for your merchandise, then the lead time you should give your marketing partner should be enough for them to deliver these to you.

Because of this, it is also vital for you to find a marketing partner that could assist you not only in choosing the best GWP for your brand. They should also ensure that your timeline is met. Go for a provider of creative merchandise solutions that will help you come up with a promotional product that is in line with all the considerations pointed out above. If you are able to do this, then success for your marketing strategy is within easy reach.

Creative and Practical Merchandising products for your Brand

Every liquor lover’s concern is either keeping their drink cold or making sure that it’s fresh. This passion for liquor can be shared to your patrons through practical and innovative merchandise that can definitely depict a much more premium and classy brand.

A wine barrel as merchandise is a sure winner for your loyal wine enthusiasts. Not only that it looks authentic, but it serves the purpose of keeping the wine fresh for your patron’s palette. This product will tell your customers how your brand values the quality of wine you produce and can definitely earn their trust. Wine barrels may be a risk to be produced for a consumer’s market, but it is well worth the investment to keep your loyal patrons interested in your brand. This product is more than storing your wine; it is more about earning the trust of the people who are passionate for wine.  

A Liquor Dispenser is another great product to share to your clients. This product stays true to the saying that laughter springs eternal as long as the beer and liquor remain cold. A dispenser is a practical tool for a party since it takes out the hassle of fast-melting ice. Through this product, you are able to give off a classy vibe for your clients’ guests and make sure that everyone is enjoying a party with your brand.

Merch & Effect continues to open possibilities for you and your clients to continue sharing the passion of wine and liquor. Keep the fire burning and innovate your brand through creative and practical merchandising.

Innovative Liquor Merchandise

How's this for your next brand merchandise?

Innovation is just around the corner if you truly have a passion for liquor and wine merchandise. Sky is the limit when it comes to showcasing your brand but what makes any merchandise stand out is its practicality for any liquor lover. It is always necessary to find inspiration in the things we use every single day; and most importantly, you should be able think like a true alcohol enthusiast.

Liquor Dispenser is the next best thing

There is nothing classier than your very own liquor dispenser. Having your brand embedded in one of these products will bring practical service and style to your loyal patrons. Having a liquor dispenser in someone’s den is a convenient way to store each person’s favourite wine and liquor bottles. It can take off the hassle of having to lift up any bottle to pour onto a guests’ glass or even your own. This dispenser acts like a faucet made in heaven; easy to operate and effective to use every single day.

Serve quality liquor in style

Any liquor dispenser is open to customisation according to what you think your patrons will value. For example, applying a rig feature to your designed dispenser; through this function, your dispenser can be completely secured by installing the rig onto a table or counter top. This can definitely assure the safety of any enthusiasts’ liquor bottles. Say goodbye to spilt and broken bottles of precious liquor.

Practicality and Class at its finest!

Merch & Effect takes you to road to creativity with the foundation of practicality. We can help your brand be inspired and invent your next breakthrough merchandise. This is what M&E is best at, CREATION from sheer INSPIRATION from your clients.

Modern ideas for Alchohol Merchandise

Effectively producing any merchandise will always boil down to its application in daily living. For any wine and spirit enthusiast, joy starts with the smell of a favorite beverage and the only way to get that smell is by opening that bottle.

A bottle opener is considered a necessity for any alchohol enthusiast and coined as the Butler's best mate. As simple as it may seem through its design, it is perfect to be any brand's merchandise. Just like this bottle opener made for Penfolds, the stainless steel material allows the product to retain its elegance even after a long day of bottle opening. It also gives off the luxurious look that can truly fit in anyone's wardrobe pocket. 

Merch & Effect aims to provide these types of innovations for any liquor brand. Simple design ideas with a dash of creativity will surely give you the innovation you need to take your brand to the next level. That is what we can offer for your brand merchandise, it is taking something common and simple in our daily life and transforming it to become a work of art that is worthy of carrying your brand. 

Making gold out of the ordinary rock--- that is what Merch & Effect is all about.  

Championing Your Brand with Glorifiers

With countless brands today, capturing the attention of patrons is a tight competition. Humans are naturally attracted to all things beautiful and shiny that is why the enticing powers of bottle glorifiers cannot be overstated. 

Bottle glorifiers are mini display stages where you can present your brand in the best and most attractive light possible. They make perfect brand awareness and visibility platforms as they capture the overall mood and "personality" of the brand and significantly increases your product and brand's noticeability. 

Appealing to the sense of sight is a surefire way of enticing customers to check out and try out your brand. Some brands opt for special effects such as LED lighting and sounds to really make their product stand out. Take this Budweiser tri-bottle glorifier for instance. It definitely catches the attention even in a dimly lit pub or restaurant and it makes a great mood light.

The whole look of the bottle glorifier should compliment your product and that in itself can speak volumes when it comes to the quality of your product. Something that is great to look at automatically sends the message that it tastes great, too.

In a market where there is a lot of competition, make it easy for your customers to remember your identity (specially in scenarios where your products are thrown in with other products like wine tasting events, bars, and restaurants).

A lot of factors come to mind like the materials that you will choose to use for your glorifier. The design possibilities are near limitless. Merch and Effect creates concepts that are stunning and we choose the best and appropriate materials to properly execute the concept. Let's create a perfect pedestal for your brand.