POS Displays: Skyy Vodka's Modern Liquor Campaign

Any bottle of liquor is exquisite as it is. But is takes a unique bottle holder to level up a bottle first impression to an enthusiast. Providing the best quality of liquor is not enough when pleasing your customers. Adding a little bit of flavor through unique designs of a bottle holder can open up a new dimension in marketing your product. 

These unique designs for holding up a bottle of wine can act as a gift wrap in itself. It is perfect for gifts and even better for a typical household. These products can improve the aura of any living space which can closely compete with figurines that contribute to the overall décor.  

Design possibilities for this piece are limitless. A brand that has a distinct icon or symbol can certainly benefit in producing this kind of product. It gives your consumers a true to life encounter with your brand. The only limit is your imagination.

Are you ready to reach new heights with your brand of liquor? The best is yet to come for any brand willing to explore on these design ideas. No other company is qualified enough to bring your imagination to life--- Merch & Effect. 

Affordable Merchandise: Retractable Pens from KGSC

Premium corporate pens are one of the most favoured items to market your brand. They are an easy, simple and effective way to spread brand awareness and exposure by adding your logo to the design. As premium gift items, they are great choices to give away to clients, to keep around the office or at a restaurant, and to keep handy at reception desks.

How can premium pens be useful for your brand promotions?

Design. Pens can come in all shapes and sizes and it is important to design a pen that will continue to represent your brand even after a long time. People always have pens lying around and good looking and comfortable pens will always be chosen first.

Brand Potential. High quality pens are easy to increase your branding as they can be printed with your brand logo. If your pen is good, people are more likely to associate your brand with making items that have given them a positive experience.

Functional POS Displays: Branded Umbrellas for Events

The takeaway point from this promotion is that a concept will work anywhere if you set the mood first. Whether you place these items in an expo or a supermarket, the customers will perceive them similarly. 

What’s great about the branded garden umbrella?

Design: Indeed, they make the drinks promo look very vibrant, which ties in well with their summer theme and adapts to Aperol's aim to be the life of every party. Moreover, with clear branding on the customized deck chairs and umbrella, this will make your brand more memorable and raise brand awareness.

Practical: These products are functional items that people can sit on and use. Although POS displays are popular marketing tools these day, Aperol's strategy gives consumers a nice experience.

High quality: The wooden and metal frames used to build the promo items seem very sturdy and long lasting. Also, the logos and images have gone through full-color printing, based on how sharp they look. Particularly when you are offering a high-end product, you want to make sure that this also reflects in your promotional items.

Premium Marketing Products: Increasing Brand Awareness

Many brands look for marketing innovations and new ways to speed up and smoothen operations, and this for sure is one of them. Let’s hope though that these incorporations of technology do not catalyst losses of jobs and instead stick to the current trend of creating new ones.

Why offer premium marketing products?

Promotional products that exude class and luxury are bound to leave a lasting impression on your clients! It also helps to portray a positive image that your brand is generous in rewarding the customers.

Marketing Strategy: In-Bar Functional Displays

The best place to promote your product is directly at the place of purchase. The main example to do this are in store displays in supermarkets. As a big part of the beer sales are done in bars, a great idea to promote your brand and products is with an in bar display. Beer towers, like this one from Skyy Vodka, are great products to use as an in-bar display.

Why promoting with branded beer towers?

When the custumers of a bar see in bar displays like a branded beer tower, they will rather order the beer of the company they see on the displays.  Furthermore when interacting with the beer tower, the printed label on the cover will enhance costumer retention and brand recognition.

These beer towers are fantastic premium products. They offer a great branding area on the cover and are available in many different shapes and colors.

How can you use branded in bar displays as premium product?

There are several different ways to use promotional products as an in bar display. One possibility is to offer the beer towers as branded merchandise. Offering these displays as merchandise will have the great benefit that you will still earn money by selling them in stores or in your online shop.

Another way is to give them away for free to the bars. This way many of the bars will use the beer tower which will have a straight impact to your sales in bars.

Brand Marketing: Canvas Backpacks for Harness

Incorporating gift with purchase items is great not just for the consumers, but also for the business owners. However, doing this for every product that comes out of the warehouse is not advisable. If that happens, then they will lose the element of surprise that people love.

This premium gift stands out greatly because of the following:

Unique Design. Its unique design presents exclusivity that is related to the main business.This promotional item would definitely catch the eyes of all hunters.

Very Practical. Durable backpacks are practical and suitable when working. Professionals will not need to carry various bags for their stuff if they have a good-sized backpack. Hence, this promotional product would come to great use. Customers might also switch to this brand just to get hold of the promotional merchandise.

Great for Brand Placement. The backpack is like a huge canvas for brand marketing and advertising. For this reason, the gift with purchase can nicely exhibit how high-quality the brand’s products are.

Creative Visibility: Unique Ice Buckets for On-Premise Campaigns

Ice Buckets are an excellent and very visible advertising tool.   Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China who can offer standard designs for beer buckets.   This bucket provides excellent advertising for brands with big logo printing areas at the sides & is one of the most unique ice buckets you can see around.

Beer is so important for parties, having these ice buckets will make the party even better!

Customised ice bucket

Nothing beats the taste of cold liquor. A unique interpretation of an ice bucket was executed for the brand Wolf Blass in collaboration with the Manchester City Football club.

The design was inspired by MCFC's true love for the game as the actual football they all grew up to love. Truly a unique piece which can easily become a fan collectible. Made with high quality PVC, this product is light weight and easily cleaned after every use. A perfect and ingenious way to get visibility for your brand in the most innovative and fresh manner. 

Merchandising Techniques: Identifying Unique Selling Points

A unique selling point is a concept that differentiates yourself from your competitors. It can be applied to promotional products or even to a business as a whole.   Also known as Unique Selling Proposition, this term refers to a feature or benefit that separates your products from anyone else. Such as offering at lower prices, creative design, extra functions etc.

The main advantage of USP: Attract potential clients.

USP focus on points like slogans, packaging and also brand recognition. With so many similar products and services in the market, Merch and Effect always finds creative merchandise solutions for a more distinct and iconic way your brand can be introduced to the market.

How can a customised leather compendium be an effective USP?

Premium Quality and Novelty. Unique features like special designs and materials would allow the customers to be attracted to the brand even more. According to every campaign’s budget, you can consider using real leather or PU for the external cover.  It is vital for every company since such strong brand recall can certainly help in brand awareness and brand image.

Visual Merchandising: On-Premise Products for Visibility

Ice Buckets are an excellent and very visible advertising tool.  Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

There are many factories in China and India who can offer standard designs for beer buckets. However, the design of your bucket will be the one who will determine the success of your campaign. 

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beer, we can note that most of the time vodka buckets are also of higher quality, more complex in design and more ornate.

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Corporate Merchandise: Optimising your Marketing Budget

If you are looking into maximising your marketing budget this year, then you should invest in corporate gifts! Most people like to get things organized to welcome the beginning of the year. This is why everybody always have a new year resolution. Help your clients and business partners to get organized. A thoughtful gift is always appreciated far more than its actual value. Here are some ideas on how to make organizers and compendiums interesting and useful!
People nowadays own highly portable gadgets. These gadgets help them to be more productive. An iPad compendiums is great for any iPad owner who wants to get organized. The iPad can be inserted into a detachable pocket that serves as iPad case and stand. On the outer cover of this pocket there are some compartments where users can put their iPad cable, USB flash drive, credit cards and many more. being able to contain A4 size paper, this compendium is great for carrying important documents as well.

This gift is highly customisable. You have many options on colour and material. PU can be a very good material for this if leather is too luxurious for the target audience. Having a large surface area, you can choose to brand it prominently or subtly. You can even customize the finishing. Try using foil stamping to make your brand more visible.

Using Marketing Budget Optimally

Corporate gifts can strengthen your brand image and your ties with your partners. It also increases brand awareness. It is a form of subtle investment. Using your marketing budget for corporate gifts will enforce brand recall and hopefully generate more collaborations.