Premium Merchandising: Functional Gadgets

Offering premium  products is the best way to increase brand awareness and recognition. A great way to use promotional items is to use  gadgets like power banks or USB flash drives to show your company and your products are modern minded.

In our highly technologised world both items are commonly used. Every owner of a smartphone appreciates the benefits of a power bank and every office in the world needs USB flash drives. Therefore these two promotional gadgets are great to improve costumer awareness and retention.

What are the benefits of premium gadgets?

The power banks and USB flash drives offer a great branding area on the cover. It’s easy to promote your logo, your artwork or you company’s anniversary on it. The powerbanks are available in many different colors, so you can choose the right color to fit your company logo.

The powerbanks and flash drives are available in every possible shape, so you can promote your recently launched product with a personalized power bank. These items allow you to be creative in your marketing approach, because you can customize them after your own needs. These have the added benefit of being a business card replacement to your potential customers, but with the bonus feature of actually functioning as a tangible item customers could use.

We’ve all had the pain of not being able to transfer our documents from our computer to our tablets. Using email or connecting the tablet to PC can be a nuisance, this is where the USB gift can be useful. The USB drive can be loaded with documents and will connect to all tablets a perfect way to transfer documents without any hassle. It is therefore a good way to create more brand awareness for your company, because a lot of people find those USB drives easy to use.

You can easily make customer segmentations and choose the right target group, when using these gadgets as a part of your marketing strategy. USB-drives and power banks are used in many companies as mentioned earlier and will therefore be great if your target group is among some there.

Premium Merchandising: Branded Bluetooth Speakers

When it comes to including promos into our marketing campaign we can always think about trending items like bluetooth speaker as a product. These premium items are really cool to offer to our clients and can be used as gifts with purchases, on pack gifts or even giveaways at events.

When we think about bluetooth products we normally associate it with speakers. Can-shaped speakers, study speakers, normal speakers, etc.

What are the benefits of Bluetooth speakers?

One important matter when choosing the right product is the branding space. On their cover, the speakers offer a great branding area to print your logo, your company’s anniversary or your products on it. Furthermore they can be easily customised and are available in many different shapes and colors.

Besides the various shapes and colors, we can offer different kinds of waterproof Bluetooth speakers. With a branded waterproof speaker, your branded logo can be shown on hot summer days in the pool or at the beach in holidays. Seeing the branded logo on the speakers during holiday, the costumer will connect the great feeling of a day at the beach with your brand.

How can you use the speakers for your business?

The speakers can have many different benefits, depending on how you offer them to your customers. One possibility is to offer them as free giveaway, on pack gift or redemption gift. That way you will reach as many potential clients as possible, with the great benefit of increasing sales and better brand recognition.

When you want to use products to improve your customer retention, you can offer them as branded merchandise. By offering branded merchandise in your online shop or in stores you will have the great benefit that you will still raising profit by doing a marketing campaign.

Merchandise Ideas: Minimalist and Slick Premium Designs

Wine is a staple drink in almost every bar. What’s better for your brand recognition than a Branded glass? Customers who order a drink with your brand can not only enjoy the taste, but also the visual entertainment of the Branded glass. These glasses not only capture the essence of your drink, they also showcase your brand’s depth and specialization in this field. By serving your liquor in a signature, custom made glass makes your brand stand out from other brands that do not have such products.

Point of sale promotion: This Branded glass could be used in bars or at home on display in your drinks cabinet to advertise your brand. When buying a glass of this specific brand of wine, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this glass will be on show to more customers. The nicer looking the glass, the more likely the customer will buy this product.

Increase Perceived Value: By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further. Customers are more likely to pick a specific brand over competitors in the same industry when a free gift is offered.

Customer retention: Printing a logo on the Branded glass, will definitely help with Customer Retention. Customers will be reminded of the brand every time they use the product. This is one reason why an On-Pack gift like this would be a very successful marketing gift.

Marketing Strategies: Seasonal Campaigns for your Brand

One of the most crucial things in merchandising is timing. Any company should be aware of the times or the situation of the market before they conduct a marketing move through merchandising. 

Since any strategy will most probably cost a lot of money, before investing to any marketing plan, it is best to study the context of the market to be able to know the different trends that the society is immersed in. Through this, your company can produce an effective merchandise for your brand.

Producing seasonal items for your brand is a great tactic for your marketing efforts because you are able to tap a specific market to see your brand. Hence, it is much easier to conceptualize on what type of merchandise to produce. Seasons such as Summer and Winter are great avenues where your brand can appear through different types of apparel and accessories that are at the same time, functional for your client.

It is a way of providing solutions to an ordinary client's needs for a certain season. In providing such solutions, you are able to establish your brand as something that consumers should look out for and will forever be embedded on their radars whenever Summer or Winter season comes. 

Visual Merchandising: Investing on Premium On-Premise Products

Visual Merchandising covers all the necessity to capture the attention of the customers by all means from the facade of the store to the location of each product inside the store – may it be a department or specialty store.

To capture attention, awaken the senses, provide the customers a wonderful buying experience, which will bring them back to the store for the next time and become a loyal customer, and make more sales are the major concern of an effective visual merchandising.

No one wants to have boring product display; every visual merchandiser wants to have interesting shop window and indoor display to capture not just the attention of the customers, but their entire senses.

Variation will support your theme to avoid boringness of display and decoration. You can use the same theme every year but avoid using the same display and style. You need to create a new look or else you will only annoy your viewers.

Scheme is also best applied to employ variation. A scheme works like a sub-theme. Say for example you theme is Christmas, you can create one White Christmas Window, one Toys Kingdom Window and one Christmas Party Window. All of these three schemes are related to your Christmas theme.

Also avoid using the same material for different themes consecutively. You may keep the materials you have recently used and use it again after few months or put it in other locations or other branch of your store.

Merchandising Strategies: Strengthening Bonds with your Consumers

One of the things you should consider is your brand's interaction with your consumers. The best merchandise you can produce are these wine barrels since it encourages creativity and craft from the other end of the relationship. 

Why invest on this innovation?

Increased perceived value: This beer product idea doesn’t look like a tacky and cheap item, but as a well-built and quality item that will increase the perceived value of your customers. The barrel is perceived as an exclusive beer tower that add an extra worth to having a drink. That is the consumers will get a perfect temperature beer with a cool barrel dispenser.

Customer retention: Unless you distinguish yourself for the beer itself only, it is a good idea to aim to offer something characteristic that make people curious and give them a reason to choose your brand against another. This beer product idea could be that peculiarity for which people are willing to order your beer and keep doing it.

Advertising: The barrel has a very large area for branding but also advertising or custom designs. Ideal to be displayed in restaurants, pubs, at events and so on. Moreover, if you make sure the barrel to be used exclusively with your beer brand, people will pay more attention to your company and if they like the idea they will spread the word, of you offering a perfect combination of beer and peculiar barrel shape cooler dispenser.

Merchandising Strategy: Large Opportunities for Brand Visibility

Promotional Ice Buckets are an excellent and very visible promotional advertising tool.   Cold drinks are a big part of pleasure in life. For parties or meals having a nice ice bucket on the table to keep your drinks cold is always a nice thing to do!

Custom Ice Buckets for Vodka:  Since these drinks are usually sold for much more than beers, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Generally vodka buckets are used for white wines and Champagnes though can be used for red wines in hot countries.

Don’t be limited in your creativity when designing custom barware such as ice buckets.   Have a look at our custom bottle glorifiers for inspiration to make sure you draw attention to your brand. 

Innovative Merchandise: LED signs for On Premise Displays

Neon signage has an old and very retro feel to it, but the technology is not very Eco friendly. Despite LED technology being more expensive up front, it is much cheaper in the long run and therefore very much the best and practical option for most clients.

LED signs offer a very effective and affordable way to advertise your company 24/7. 

• LED signs offer flexibility in your message – You want to be able to change your message? An LED sign is the right choice for you. Whether you want to advertise a sale or to let prospective customers know your hours, you will be able to do it with an LED sign quickly and easily. This is a wonderful advantage over neon signs, simply because you cannot change the message with a neon sign.

• LED business signs use less energy than a neon sign. You can understand this simply by the fact that they never heat up wasting heat energy. Even though your sign is on for 24 hours per day, 7 days per week, you will find that your LED sign will remain cool to the touch, which means that it will use up to 75% less energy than the neon sign. This is a great thing for your electricity bill and for the environment; by choosing LED light you remain faithful to your environment.

• You can even customise shape of your sign to match your business needs. LED message signs come in many different varieties, shapes, colors, design and sizes – You will be amazed at the different options that LED signs offer. This can allow you to choose every detail of you LED sign as well as matching it with your budget to ensure that it will completely meet your needs. The right sign is just as important as what you put on the sign; it has a huge impact upon your business. If it is not the right size or style, it will not be seen from the road that you are trying to target, so keep that in mind when you are choosing your custom LED sign.

• Open LED signs can advertise for you all day, every day – You can allow the LED sign to advertise your business every single day, all day, and this may not be the case with neon signs. This will mean that you can reach customers even while you are sleeping, with absolutely no effort from you!

Merchandising Ideas: Gift Sets to Boost Sales

Gift sets would naturally have a much higher perceived value than a single promotional gift item.  With such a unique yet meaningful gift set offered, people would be enticed to purchase them. To add on, the alcohol gift set comes alone with so many different spices for consumers to accompany the vodka. This would definitely be able to help boost Skyy Vodka’s sales as it would be able to act as an incentive to attract consumers into selecting their vodka over the others.

Offering Attractive Yet Useful Gift Items

To effectively achieve your marketing aim of boosting sales, be sure that you offer gift items that are related to the products you are selling. This way, people would be more interested in purchasing your products if the gift items are attractive and useful.

Johnnie Walker is now offering different spices in each shot glasses as a gift set. With the spices already placed in the shot glasses, consumers are able to pour the vodka into the shot glasses to go along with different spices for a unique taste.

Branding

Branding your company logo on the premium gifts you are offering to your consumers would potentially increase brand awareness greatly. When consumers carry this gift set boxes out or using them at home, other people would be able to notice Skyy Vodka's brand name. These branded items could act as a free walking advertisement for your company and ultimately increase sales in the long run. Hurry and get your very own branded gift items to offer your consumers!

Luxurious Merchandise: Cocktail Sets for your Brand

People are always after the newest marketing products to make the mixing of their drinks that much more enjoyable, and cocktail shakers are one piece of equipment that are definitely needed to make up your favourite mojito or cosmopolitan.

However, cocktail shakers can be difficult to use if you don’t know how to make cocktails yourself, however this unique cocktail shaker brings an easier way to learn the art of cocktail making.

Marketing products like these are unique and will make fun products to give to friends and family during social nights and parties, and also nice products to give away for purchase gifts. They also come in a great steel gift set, including a drinks measurer, cocktail stirrer as well as a strainer.

Why do these make cool ideas as marketing products for liquor companies?

• Increase product portfolio. These make fantastic marketing products to give away as alcohol gift sets items, and can increase your product portfolio as it emphasises what drinks can be created using your brands alcohol.

• Brand exposure. If used during events, in bars, at your house or during summer parties for example, it will be on show to lots of potential customers. If they see how useful and unique this shaker is, it will also increase your brands recall.