On-Pack Merchandise from A'tivo: Consumer Retention Strategy

Custom made liquor glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your liquor brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Merchandise for Big Events: Branded Umbrellas by A'tivo

The takeaway point from this promotion is that a concept will work anywhere if you set the mood first. Whether you place these items in an expo or a supermarket, the customers will perceive them similarly. 

What’s great about the branded garden umbrella?

Design: Indeed, they make the drinks promo look very vibrant, which ties in well with their summer theme and adapts to A'tivo's aim to be the life of every party. Moreover, with clear branding on the customized deck chairs and umbrella, this will make your brand more memorable and raise brand awareness.

Practical: These products are functional items that people can sit on and use. Although POS displays are popular marketing tools these day, A'tivo's strategy gives consumers a nice experience.

High quality: The wooden and metal frames used to build the promo items seem very sturdy and long lasting. Also, the logos and images have gone through full-color printing, based on how sharp they look. Particularly when you are offering a high-end product, you want to make sure that this also reflects in your promotional items.

On-Pack Merchandise: Gifts for your Loyal Consumers

Reasons to Recreate On-Pack Glasses:

Purity. The products seem fantastic and newsworthy even without loud colors painted on them. The only noticeable pigment is the white writing on the tulip glasses.

Clarity. The Campari logo clearly shows on the drinking vessels. It basically blends in the material, yet nobody can doubt its roots after seeing it up-close.

Symmetry. Any of these glasses can match the grace that the brand exudes. You need this balance to become visible, especially if you wish to advertise to a high-end target market.

The glass containers are very suitable to companies whose desired consumers belong to the wealthier spectrum. A sense of class flows out of them and attracts various individuals to make a purchase. Most of the time, you won’t have to spend on other marketing schemes to promote these vessels.

Kitchen Merchandise: Chopping Boards for Brand Visibility

Chopping boards are an essential item in the kitchen. Being used nearly daily, they can function as a centerpiece and make a great Kitchen Promo Idea. These Custom Shaped Chopping Boards offer a stunning design with wood and stone.

This Unique Promotional Product consists of two different materials. One half is made of wood, while the other side is made of a stone material, looking like white marble. 

 Why do we like this Kitchen Promo Idea?

Additional Customers: Because this is such a trendy item at the moment, customers who are looking for the newest addition to their kitchenware might be attracted to this unique cutting board. Using promotional items such as these custom shaped chopping board as Gift with Purchase will definitely make you stand out from all your competitors who don’t offer anything extra.

Design Appeal: The use of two different materials gives this cutting board an absolute “edge”. It combines the rustic look of the wood with the luxurious look of the marble. The copper red or leather strip for the handle give it a finishing touch. There are many different shapes and sizes, so it’s easy to find a shape that best fits your Company Promotion.

Good promotional product: There is much Branding Space on the cutting board. For example, your logo or slogan could be heat branded onto the wood part, or carved into the marble side. Either option will make your brand be noticed!

Innovative Merchandise: Ice Stamps for Increased Brand Visibility

Why is it smart to produce customised stamps as merchandise?

Stamps is something very simple to produce and cheap. Everyone knows how to use them; you can express yourself and even create art. Offer customized stamps with its own logo or motto is a nice ideas because that way people can spread the message of the brand everywhere at the least cost. Indeed, the main point for the brand is to use the people who received this gift as a promoter. By using the customized stamps, it is not the company that is promoting themselves but rather the customers. This will have a greater impact. Actually, there is no real effort needed by the host company; which is the good point.

Impressive Merchandise for Premium Liquor Brands

Why offer premium promotional products?

Promotional products that exude class and luxury are bound to leave a lasting impression on your clients! It also helps to portray a positive image that your brand is generous in rewarding the customers.

Why is this a great premium gift?

Design: The design of this piece is extremely stylish, and with the logo on it, it can provide free advertising for brand during usage. This promo is a great example of how it can be transformed into an effective marketing tool.

Perceived value: Inclusion of premium promotional packaging is another great way to increase your perceived value. Adding value through packaging  means that a customer’s first impression of your product will be that of high quality. This will instantly associate your brand with luxury, improving your brand image. It also increases what they are willing to pay for your products.

Classy Merchandise: Champagne Glasses with Premium Design

How does offering an on pack promotion help?

In every marketing effort, uniqueness makes a company stand out from the competitors. This unique quality can be derived from either your brand, or the quality of your gift. If you can offer a gift that is complimentary to the product you are selling, it enhances the value of the purchase. This gives more reason for customers to purchase. This is seen with the champagne glasses Sterling Vineyards is offering as their on pack promotion.

Glasses and Cups are considered a commonly offered on pack promotion gift, this is for multiple reasons.

Firstly, with low production cost makes this on pack promotion gift a highly sought after one. Therefore, companies that don’t have much budget would most likely take up this promotion. Of course with a higher quality product, the gift can reflect the high quality. In the case of Sterling Vineyards, you can offer high quality glasses free with purchase of a bottle.

Glasses are easy to manufacture and design. This allows a great range of customisability for various marketing campaigns or themes. These products also have excellent branding potential, as Sterling Vineyards has shown through their on pack promotion, you can place your brand on the side of the glass.

Customised Umbrellas for Increase Sales and Brand Awareness

Promotional products like customised umbrellas are a great promotional tool to include in your marketing strategy. It is an advertising product, which creates high visibility, as umbrellas are an item, which is used in public. Umbrellas are good for rainy and sunny days and are therefore a good way to increase your company’s brand awareness.

Umbrellas are produced in many different designs and materials. This naturally gives companies fantastic potential to customise umbrellas with their own logo and designs through their marketing strategy.

Customised Umbrellas leads to Increased Brand Awareness

Umbrellas can be customized to your branding requirements. The shape and color of the umbrellas can be chosen so it fits to your logo or company color. Statement, slogans or contact information’s can be printed on the umbrella to help increasing brand awareness. You can also chose to brand your umbrella on the inside with a full color print, which makes the umbrellas look unique. Below we see an example of an umbrella with full color print inside.

How can Umbrellas increase Brand Awareness?

Brand awareness will be enhanced when people use umbrellas in public. People who come across these customized umbrellas would be able to learn about the company through information or logos that are printed on the umbrella. To gain a greater audience attention you need to do something unique and creative. Below we see an example of a branded LED umbrella, which creates much more attention when it’s night time.

In summary promotional products, like customized umbrellas, are an excellent advertising product if you want to increase brand awareness and thus boost sales. You have great possibilities for customising your umbrella and thus make it more unique to create more attention.

Custom Pens as Functional GWPs

We are now familiar that in any marketing campaigns, most brands already offer promotional pens to their customers therefore these kind of promotional products will not impact customers any more. This is where could start being creative and offer our clients different designs that are not common in the market. These new designs will grab their attention from the very first time they see the product. We can then use this kind of promotional product in different kinds of marketing strategies like giveaways, gift with purchase or any promo gift that we could offer our clients.

How can these kind of promotional pens help to increase brand awareness and attract customers’ attention?

Well, firstly, these kind of promotional pens are not very common to see anywhere which means that it has a great potential to attract anyone’s sight as it is different and unusual. For instance, a brand that sells plants and flowers to their customers could use the bottom promotional pens that appear in the picture above.

In any marketing campaign, it is very important to make a statement and differentiate from our competitors as this is the key factor that will define our sales as customers will go ahead with us.

Bottle Glorifiers for a Great and Affordable POS Display

When we trying to advertise a luxurious drink brand we could use different POS to be able to promote our brand in different locations. For instance, if we think of a luxurious alcoholic drink; we could use a special point of sale to advertise it in clubs. A great example of point of sale we could use is a LED bottle glorifier. This promotional product will enable your brand to be seen in clubs where your drink will be consumed at most times. This can be placed on tables or even in bar shelves. This kind of product has an amazing visibility which will increase your brand awareness.

So, what is a point of sale and how can it help you out in marketing your brand?

POS stands for point of sales. The idea behind the usage of point of sales products is to attract customers to the point of purchase as well as increasing the visibility of our brand.

A point of sale in marketing will always generate new product awareness, trial and purchase if both of these two steps are done properly. We always need to find different ways of presenting our products to our target market. Normally, people admire the way products are packed and presented to them to generate them an interest of purchasing. If we compare the big clothing brands the way that they use high-end packaging we could really tell the difference and quality compared to small shops.

In this situation, this LED bottle glorifier is tremendously unique to present our drinks in clubs, firstly because it is high-end and therefore can be pricy and secondly it looks amazingly great to display our products. This kind of POS really will catch customers attention as it also includes LED light that will stand out even when the club lights turn off.

To gain new customers, using a POS is always a sensible way of introducing and presenting our brand to the public.