Innovative Merchandise, GWP Ideas

Offering the Premium GWPs for your Consumers

The beer industry has seen a major growth in the past few years. In fact, many entrepreneurs have started up their own breweries, formulating their own craft beer. This poses a threat to existing brands as it introduces more challengers to the market. To keep up with the competition, companies will need to find a way to help market their quality products.

Unconventional tactics and big-scale promotions may work for some. However, using excellent packaging and giving away gift with purchase items may be the best way to boost your brand presence. These help provide great marketing advantage at a minimal cost. 

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How can this beer GWP and packaging idea help your business?

Here are some of the  benefits of adapting these strategies into your business.

Boost Your Sales. Eye-catching packaging and free items will excite customers to try your product. Therefore, both tactics can be used to encourage customers to buy your beer product. Thus, it helps ensure profitability.
Attract Customers. Packaging can be used to decorate your product with branding visuals to make it eye-catching. On the other hand, a gift with purchase adds value to the product.

GWP Ideas

Improving Brand Visibility: Custom Serving Trays

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

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Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Overall, as a promotional item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great promotional product for companies to consider.

Innovative Merchandise

Innovative Merchandise: Bluetooth Speakers as GWP

In only one product, this creative promotional water bottle bluetooth speaker combines music and drink at the same time, and it might be exactly what you need! This quest for multi-functional products is the work of designers who are always looking to simplify users’ lives while linking design, quality and functionality.

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Why is this Bluetooth Speaker good for your brand?

Marketing effective. Bluetooth speakers can be a very effective form of marketing as it actually meet consumers need, and even more thanks to the combination of two functions. Products that are out of the ordinary always catch customers attentions and improves the company’s results and image.


Good promotional product. This item is a good opportunity to raise your brand awareness by printing your logo in a strategic location and it makes your music experience better thanks to the bottle.


High-quality. If we attach importance to the design and originality of the products, the fact remains that the quality is an important factor also to satisfy the consumer. The bottle is made of a strong material and the bluetooth speaker projects a very high-end sound.

Innovative Merchandise

Merchandise Ideas: Wine Decanter as Corporate Gift

Seeking effective promotional ideas for your corporate gifts. Wine related gifts can truly set your firm apart from competition by offering classy yet inexpensive items of high perceived-value.

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Decanters are key items for wine lovers. For old wines which contain sediments (due to the aging process), properly decanting will insure that these have a chance to settle at the bottom of bottle or decanter. Younger wine will benefit from decanting by increasing its contact with oxygen, thus releasing aromas.

Lastly, presentation of wine in a beautiful crystal decanter adds to the ambiance of a beautifully dressed table.

Innovative Merchandise

Custom made Ice Buckets for a great Campaign

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

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Custom Ice Buckets for Wine:  Since these drinks are usually sold for much more than beers, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Generally wine buckets are used for white wines and Champagnes though can be used for red wines in hot countries.

Why not read some of our blogs on Champagne packaging and let us know what other designs have you liked?

Don’t be limited in your creativity when designing custom barware such as ice buckets.   Have a look at our custom bottle glorifiers for inspiration to make sure you draw attention to your brand. 

GWP Ideas

Outdoor Merchandise: Tritan Cups by Wolf Blass

Why you should consider promotional plastic cups for your campaign?

These promotional cups are great idea because:

1. For production we use a special type of high quality plastic – Tritan. This is very flexible and a durable material  which makes the cups almost unbreakable! This is a great advantage and it allows you to use plastic cups for outdoor events.

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2. Cups can have any classic shape such as wine/Champaign/cognac glass and are available in any standard volume – e.g. 350 ml, 600 ml, 650 ml. You could even have a rocking whiskey glass or in fact any the shape to fit your design and requirements. It’s completely customizable!

3. Good quality material gives a high end feel and sophisticated look.
4. Available in different translucent colours and 1 colour logo printing on the cup.
5. Tritan is the best plastic material and most suitable for production of tableware, as it is totally food safe. You can check this blog about other types of plastic for products which goes in contact with food.

Promotional plastic cups are just great as an item for your marketing campaign which will increase brand visibility and the image of the company. This product can be associated not only with alcoholic brands and beverages, but also with soft drinks and non-alcoholic. It can be perfectly utilized for promotion in bars, at outdoor events, corporate parties or banquets.

Plastic cups come in high end packaging giving a VIP feeling to the product and adds perceived value. The packaging can be completely customized with your brand requirements and go along with your corporate style.

A set of plastic wine glasses with high end packaging will become a great gift for your special business partners and important clients. Alcohol brands might use promotional plastic cups as a purchase with purchase or for distribution in bars or liquor stores.

Innovative Merchandise

Amazing Backpacks for your Premium Brands

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How can your brand benefit from this Innovative Backpack?

With this wisely crafted bag, your company can enjoy great benefits as it helps in getting your business farther. Here are some of the benefits your brand will enjoy:

Design Appeal. With a sturdy outer shell and a modern design, this merchandise is sure to be received well by consumers.

Unique but effective. Most backpacks are limited to the luggage space it offers. Unlike the others, the Diamond backpack  comes with the unique feature of both speakers and a charger, an addition well suited for these kinds of items.

Brand Exposure. Travel bloggers are sure to love this product. And with their use of the word of mouth, and extensive customer reach through social media, this will help in popularizing your brand.

Attract Customers. With the design and functions included with the innovative backpack, customers will want to have one of their own that can lead them to your business, introducing new customers to your brand.

Boost your sales. This innovative backpack can be offered as a gift for your customers. Making it a great campaign to boost sales figures. It can also be offered during sales event such as: Anniversary promotions.

Good Promotional Product. Having a backpack for your customers helps in promoting your brand. With features our backpack offers, audiences are sure to take notice of the your label through our product.

Innovative Merchandise

Creating Multipurpose Merchandise: GWP Ideas for Premium Campaigns

Whether you’re off to a picnic, BBQ, party or going camping this summer, customisable bottle openers are an essential item to take. The following unique range of bottle openers have been customised for leading beer giants, Corona, Heineken, Stella Artois and Budweiser. These excellent branded gifts would be ideal to give to customers for a summer drinks promotion.

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Why are customisable bottle openers beneficial for a drink merchandise?

Eye-Catching Design: With the drinks market being a highly competitive one, it is important to make sure your brand stands out. These eye-catching designs will attract customers old and new, consequently stimulating sales. They also make a great collectible for beer lovers.

Practical: Other than their appealing designs, these simple yet practical products can be easily carried around and used at your own convenience.


Brand exposure: Showing your logo on a product leads to an increase of brand awareness. Thus, it can be viewed by anyone once exposed, making them curious about what other products are on offer.

GWP Ideas

Establishing a Fashion Statement with Bag Hooks

A handbag hook is a perfect companion for any girl to keep their handbags off the ground.  This helps keep your handbag clean and prolong its usability. Besides, this handbag hook also shouts out as a fashion statement. The simple yet posh design stands out from other conventional handbag hooks that may come across as too loud or cheap looking.

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How can offering a handbag hook be helpful?

On a marketing level, offering a promotional gift reflects well on the company. It shows that the company is customer orientated and they is also a gesture of generosity to them. Customers that receives gift will usually be more loyal or receptive to future products or promotions from that same company.

Furthermore, by offering such gifts it will also promote the products of the company. It helps create brand recall in the minds of customers. They would then have the perception that your company is reliable because your gift could be something they see every day.

Innovative Merchandise

Promoting Events with Merchandise: Custom made Keyrings

Keyrings are compact and small and make an excellent promo gift for those looking to build on their branding. Promotional custom keyrings would make the perfect promotional item for any company event.

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How will a promotional custom keyring  benefit you?

This marketing gift is one that would be able to generate huge brand awareness. Key rings are being used on a daily basis. Promotional Products in Ceramic are also used on a daily basis by most people. How many promo mugs or promo knives do do own?   With this in mind, you are able to infer that this product is certainly one that would be highly utilized when received or purchased.

This promotional gift offers high visibility of the brand as well. Especially when the design is unique, more people would tend to be drawn to the attractive design. It is eye catching and with this your brand will be recalled and made known to the people who saw the unique product.

As mentioned above, ceramic has a high perceived value and by having this as a promotional gift, it would definitely put the company and its brand in a good light. This product is one of high utility value and of low cost.