We are now familiar that in any marketing campaigns, most brands already offer promotional pens to their customers therefore these kind of promotional products will not impact customers any more. This is where could start being creative and offer our clients different designs that are not common in the market. These new designs will grab their attention from the very first time they see the product. We can then use this kind of promotional product in different kinds of marketing strategies like giveaways, gift with purchase or any promo gift that we could offer our clients.
How can these kind of promotional pens help to increase brand awareness and attract customers’ attention?
Well, firstly, these kind of promotional pens are not very common to see anywhere which means that it has a great potential to attract anyone’s sight as it is different and unusual. For instance, a brand that sells plants and flowers to their customers could use the bottom promotional pens that appear in the picture above.
In any marketing campaign, it is very important to make a statement and differentiate from our competitors as this is the key factor that will define our sales as customers will go ahead with us.