Functional Merchandise: Leather Coasters for Increased Visibility

There’s nothing worse than finding that tea or coffee stain on the surface of your home furnishings, and that is where custom coasters come in as a great marketing idea to prevent this from happening.

These custom coasters are made from leather, which have excellent heat protection qualities and hide the brown stains from the tea or coffee much better than when made on your wooden surfaces. 

These custom coasters come in a square design, and the top can be printed with your own company design making the branding potential for these coasters great. They would make excellent gifts as free gifts in on-pack promotions, sold in sets as a gift (which in this case is a set of 4) with purchase item or as free giveaway’s during events and promoting a new product range.

Why do custom coasters make good promotional merchandise?

Increase brand awareness. Coasters make very practical gifts and can be used at home, in shop store displays, or even in the office, boosting plenty of opportunities to show off your cool designs, and brand logo.

Expanding product range. If you are a drinks companies especially in the coffee and tea industry, these coasters could make the perfect product for promotions in introducing a new product range. Custom coasters can be designed to match your new product range designs.

Gentlemen's Merchandise: Premium Cufflinks

Looking for the perfect gentleman’s fashion accessory? Cufflinks could be the ideal product for you.  Cufflinks symbolise professionalism in white collar business.  For service industry professionals, complete your staff uniforms just as you would with lapel pins to take presentation up a notch.

Perfect for premium incentive or targeted promotions, cufflinks allow you to showcase your corporate logo with style.  Cufflinks offer a large variety of choice in term of materials include

• Glass

• Crystal

• Enamel

• Onyx

• Textiles

• Stainless

• Precious Metal

• Leather

Details imprinting Method

Printing / Engraving / Enamel / Embossing.
Being highly customisable in terms of aesthetics, material or shape,  it is a very good product to be given in either corporate or promotional purposes.  If the gift is not directed toward customers, cufflinks can be a great way for new employees to feel part of the company. Why not include then in welcome packs for employees or supporters for sports teams?

Functional Merchandise Ideas: Duffel Bags from Skyy Vodka

Why a duffel bag?

Practicality; one of the most practical item used everyday. Offering a bag, as a complimentary gift to your customers, gives the impression that you want to be a part of their daily lives. This is great because customers actually do remember you. They feel appreciated and develop the impression that you gave a lot of thought into your gifting process. This brands your company above your competitors.

Why should you offer items like this?

Firstly, offering promotional items comes along with tons of pros for your company. A situation may even occur where customers buy the product that is on sale just because they want to get the promotional item. Such an example would definitely be the well-known MacDonald’s Happy Meal. It is a known fact that most people buy the happy meal because of the limited edition promotional toy that comes with it. This is a fairly good example to show the impact of having a good item. Offering such premium items help brand your company as one that is generous and one that values customer satisfaction as a priority.

A promotional duffel bag is a great idea because of its great practicality and usability. Furthermore, customers of Skyy Vodka are mostly audiences with functional fashion sense. Therefore, they will be glad to receive this promotional item that is being offered because of its simple yet elegant design.

Premium Marketing Products: Increasing Brand Awareness

Many brands look for marketing innovations and new ways to speed up and smoothen operations, and this for sure is one of them. Let’s hope though that these incorporations of technology do not catalyst losses of jobs and instead stick to the current trend of creating new ones.

Why offer premium marketing products?

Promotional products that exude class and luxury are bound to leave a lasting impression on your clients! It also helps to portray a positive image that your brand is generous in rewarding the customers.

Premium Merchandise: Champagne Glasses as GWPs

How does offering an on pack promotion help?

In every marketing effort, uniqueness makes a company stand out from the competitors. This unique quality can be derived from either your brand, or the quality of your gift. If you can offer a gift that is complimentary to the product you are selling, it enhances the value of the purchase. This gives more reason for customers to purchase. This is seen with the champagne glasses Sterling  is offering as their on pack promotion.

Glasses and Cups are considered a commonly offered on pack promotion gift, this is for multiple reasons.

Firstly, with low production cost makes this on pack promotion gift a highly sought after one. Therefore, companies that don’t have much budget would most likely take up this promotion. Of course with a higher quality product, the gift can reflect the high quality. In the case of Sterling, you can offer high quality glasses free with purchase of Champagne.

Glasses are easy to manufacture and design. This allows a great range of customisability for various marketing campaigns or themes. These products also have excellent branding potential, as Sterling has shown through their on pack promotion, you can place your brand on the side of the glass.

Affordable Merchandise: Functional Bistro Aprons

There are always kings of barbecue on sunny days that can cook the meat like no one. They love to surprise their guests and make them happy by preparing delicious grilling. Your clients are certainly part of them! These custom canvas aprons are a high-quality product idea that will contribute to a lovely barbecue experience for your customers.

The apron attaches very easily around the waist and neck. It will not only allow the user to cook without getting dirty, but also permit him more ease in handling cooking tools.

We like the practicality of the apron. It has been designed with several pockets and hooks for hanging cooking utensils for meat and dishcloths. Your customers will enjoy cooking safely thanks to this thick and heat resistant product.

Why do we like these custom bistro aprons?

High-quality. The first thing that catch our attention when looking at these barbecue aprons is that they are made of a very high-quality material, and can therefore be used for a couple of years.
Brand visibility. Branding this product with your logo is a perfect marketing idea to improve your brand awareness efficiently and in any occasion, while adding value to your company.

Classy Merchandise: Stainless Steel Serving Trays

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customised by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile marketing tool.

Overall, as a premium item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great classy product for companies to consider.

Use them in gift with purchases campaigns for consumers or as bar advertising for maximum effect.

Merchandising Techniques: Bottle Glorifiers for the DFS

Reasons to use advertising POS Displays for your promotion:

Large branding area. POS stand provides you with opportunity to place your logo, slogan, more information about the product, something interesting about the way of production, terms of promo campaign and of course, your product itself. So this is the best way to communicate with customer.

Fully custom. Advertising POS Displays are fully customisable and available in any shape, size and printing. They are great to attract customer’s attention thanks to eye-catching designs and big size of promo stand.

Brand value. Being a tool for a bright and memorable marketing initiative, POS displays make your brand big and more important in customer eyes.

Boost your sales. Advertising POS Display is one of the most significant forces of trade . It is always good to install it in-store or at the entrance of supermarket or shopping mall. This will motivate customers to impulsive buying.

GWP Ideas: Merchandise Gifts from De Bortoli

De Bortoli Wines is offering two wine glasses in every pack when you purchase a bottle. This type of premium gift is commonly used in the alcohol industry and for a number of reasons. An on-pack glass gift is good for increasing brand awareness and also works well as an incentive purchase.

This on-pack gift is packaged to show the promo glass next to the bottle. This glass has also been engraved to show the brands name on the surface, which makes this type of design a great and easy technique for making your brand name look sophisticated and unique on the glass.

Why Invest on an On-Pack Glass Set?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your whiskey brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this whiskey.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other wine brands at that time. With the higher level of interest about a promotional item, the more recognition your brand will receive if you stamp your logo on it.