Increase Brand Visibility: A'tivo Cocktail Stirrers

With thousands of different wine merchandise and wine varieties to choose from in an already saturated industry, it can be hard for wine brands to stand out to their potential customers that past their brand everyday.

A regular customer who is perhaps not as familiar with wine as an expert, will at times find it different to know which wine is best to choose from on the shelf. A wine campaign that has an on-pack freebie gift or has a price promotion is more attractive to purchase over others, or to at least to try. And these wine promo stirrers are the perfect free gift to complement your wine, especially when enjoyed with ice!

Wine gifts and how can they increase your product sales?

Brand value. Customers love receiving free gifts no matter how small, and they will always make the customer exhibit a more positive experience when buying your product, which is more likely for them to return.
Branding potential. Small wine promo gifts such as this stirrer, are useful when making and mixing drinks. Stirrers especially can be custom packaged, shaped, coloured and can be made to feature cool designs that show off your brand.
Incentive product. With a free wine gift attached that matches your wine brand, it acts as a great incentive to make customers try out your brand. This type of wine campaign could be the marketing tool that will successfully push the client to try and buy your product. In general it’s a great way to get a stronger foothold in the market.

Premium and Functional Merchandise: Neoprene Twin Bottle Sleeves

One of the most common ways of selling wines is just placing them on stands where clients can see the variety of wines offered. This is always a great idea as customers can visualise the whole bank of wines we are selling. However, if we are selling wines of different quality and values, we sometimes need to think about how to present them to our customers in order to send out the message that the wine is of high quality. We could do this by using high-end packaging in order to give our clients the visualization and image the wine deserves.

How does packaging help clients visualise the quality of wine?

Nowadays, in marketing campaigns, we always need to find a way that customers will really go: “Wow! What an amazing packaging, I wonder what the product is inside?”. Many product providers may think that the product and its performance is more important than what the packaging looks like. This is not entirely true as the packaging can play a role in the success or failure of the sales of the product.

Thus, how a product is packaged may be what attracts the consumer to take a look on the product as it sits on store shelves. Therefore, it is fundamental to conduct extensive research on special designs and coloring of the types of product packaging that is the most appealing to attract our consumers.

At the same time, while offering this kind of packaging, we can also include some other promotional products like bottle openers to increase the value of our brand and the wine we want to sell.

Packaging Ideas: Custom Made Boxes for Increased In-Store Impressions

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

How do these bottle packaging ideas help your brand's marketing?

Design. These boxes are unique, give luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.

 Brand value. Thesecases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

Merch and Effect  thinks that these cases as packaging ideas have many opportunities to increase your brands perception and value. It doesn’t take much talent and time; all it takes is just a little initiative to continuously improve your brand image.

Innovating your Next Brand Merchandise: Consumer Retention Ideas

One of the key aspects of marketing is to include different strategies like giveaways or premium gifts where clients will leave your local shop happily knowing that the brand really cares about them. This will enable us to build better customer relationships and boost our brand awareness as our marketing strategies can be as creative as we want and imprint our logo without any problems.

Marketing gifts are merchandise produced for marketing programs which often result to companies giving away products in order to promote and improve the brand's image. Marketing gifts are a fantastic strategy in order to increase brand awareness and recognition, leaving a positive impression for potential consumers.

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Benefits of Implementing Marketing Gifts

A Marketing Gift brings many benefits to your company:

Strengthens Loyalty - When customers receive a gift, their previewed image of that company will undoubtedly increase. This in turn will increase customer retention, an important long-term benefit.

Effective Advertising - Customers would love to show off their gifts, particularly this case of a good quality mason jar. As a result, this will create a large influx of positive word-of-mouth advertising, a truly essential and silent way of marketing brands.

Increased Awareness - By creating a marketing gift with the brand logo printed on it, this will be seen by the eyes of other potential consumers when in use. Therefore, will spread the word of the brand and eventually lead to new and valuable customers.

Increased Sales and Profit - Ultimately the above benefits will combine together in the long-run to help increase sales and overall profit.

Functional Ice Buckets: Merchandise for a Growing Liquor Brand

Even the best wine or champagne do not have the same taste when it is not cold. To ensure that your beverages are are always at good temperature, you definitely have to use an customized ice bucket. That will make you stand out from the crowd as well.

Custom Ice Buckets for Wine:  Since these drinks are usually sold for much more than beers, we can note that most of the time wine buckets are also of higher quality, more complex in design and more ornate.

Generally wine buckets are used for white wines and Champagnes though can be used for red wines in hot countries.

Why not read some of our blogs on Champagne packaging and let us know what other designs have you liked?

Don’t be limited in your creativity when designing custom barware such as ice buckets.   Have a look at our custom bottle glorifiers for inspiration to make sure you draw attention to your brand. 

On-Pack Merchandise from A'tivo: Consumer Retention Strategy

Custom made liquor glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your liquor brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Merchandise for Big Events: Branded Umbrellas by A'tivo

The takeaway point from this promotion is that a concept will work anywhere if you set the mood first. Whether you place these items in an expo or a supermarket, the customers will perceive them similarly. 

What’s great about the branded garden umbrella?

Design: Indeed, they make the drinks promo look very vibrant, which ties in well with their summer theme and adapts to A'tivo's aim to be the life of every party. Moreover, with clear branding on the customized deck chairs and umbrella, this will make your brand more memorable and raise brand awareness.

Practical: These products are functional items that people can sit on and use. Although POS displays are popular marketing tools these day, A'tivo's strategy gives consumers a nice experience.

High quality: The wooden and metal frames used to build the promo items seem very sturdy and long lasting. Also, the logos and images have gone through full-color printing, based on how sharp they look. Particularly when you are offering a high-end product, you want to make sure that this also reflects in your promotional items.

On-Pack Merchandise: Gifts for your Loyal Consumers

Reasons to Recreate On-Pack Glasses:

Purity. The products seem fantastic and newsworthy even without loud colors painted on them. The only noticeable pigment is the white writing on the tulip glasses.

Clarity. The Campari logo clearly shows on the drinking vessels. It basically blends in the material, yet nobody can doubt its roots after seeing it up-close.

Symmetry. Any of these glasses can match the grace that the brand exudes. You need this balance to become visible, especially if you wish to advertise to a high-end target market.

The glass containers are very suitable to companies whose desired consumers belong to the wealthier spectrum. A sense of class flows out of them and attracts various individuals to make a purchase. Most of the time, you won’t have to spend on other marketing schemes to promote these vessels.

Kitchen Merchandise: Chopping Boards for Brand Visibility

Chopping boards are an essential item in the kitchen. Being used nearly daily, they can function as a centerpiece and make a great Kitchen Promo Idea. These Custom Shaped Chopping Boards offer a stunning design with wood and stone.

This Unique Promotional Product consists of two different materials. One half is made of wood, while the other side is made of a stone material, looking like white marble. 

 Why do we like this Kitchen Promo Idea?

Additional Customers: Because this is such a trendy item at the moment, customers who are looking for the newest addition to their kitchenware might be attracted to this unique cutting board. Using promotional items such as these custom shaped chopping board as Gift with Purchase will definitely make you stand out from all your competitors who don’t offer anything extra.

Design Appeal: The use of two different materials gives this cutting board an absolute “edge”. It combines the rustic look of the wood with the luxurious look of the marble. The copper red or leather strip for the handle give it a finishing touch. There are many different shapes and sizes, so it’s easy to find a shape that best fits your Company Promotion.

Good promotional product: There is much Branding Space on the cutting board. For example, your logo or slogan could be heat branded onto the wood part, or carved into the marble side. Either option will make your brand be noticed!

Innovative Merchandise: Ice Stamps for Increased Brand Visibility

Why is it smart to produce customised stamps as merchandise?

Stamps is something very simple to produce and cheap. Everyone knows how to use them; you can express yourself and even create art. Offer customized stamps with its own logo or motto is a nice ideas because that way people can spread the message of the brand everywhere at the least cost. Indeed, the main point for the brand is to use the people who received this gift as a promoter. By using the customized stamps, it is not the company that is promoting themselves but rather the customers. This will have a greater impact. Actually, there is no real effort needed by the host company; which is the good point.