Classy Merchandise: Wine Stoppers as Premium Collectibles

A bottle stopper is a nice product to use as GWP. Because of the size and weight of the product, it is compact and suitable for many types of industries. If you are dealing in food and beverage industry, perhaps as a winemaker or a restaurant, this product would be a really cool premium product. Bottle stoppers are very simple and convenient accessories for wine lovers, bartenders and wine collectors alike to saver the aromas of wine, and keep its taste ripe.

This is why we suggest this vacuum seal bottle stopper to add a twist and cheer to your collection of wine accessories.

Why is this wine stopper a great merchandise idea?

Practical. This wine stopped can be use multiple ways making it a very convenient item to have. People love receiving items that they can use.
Brand awareness. This item can be used and placed on any item and any place leaving plenty of chance to expose and interest other people.

Innovative Merchandise: Handy Pocket Powerbanks

Branded power banks are a fantastic way to market your brand. In a now ever technological world people everywhere are using their mobile phones, tablets and electronic gadgets on a daily basis. Also fitted with USB Ports and a LED Display on the front, this branded power bank is a great innovation for increasing brand activation. 

There are numerous ways to use this premium power bank. If your target is to increase your brand popularity, you can give them away for free during exhibitions, this increases the reach you will have on potential customers and will enhance your brand recognition and awareness.

Another way is to offer this power bank as a redemption gift or for use as gift with purchase to raise your in store sales as this will help enhance your product recognition.

Innovative Merchandise Ideas: Whiskey Stones

Whiskey stones – solid cubes made of either stone or stainless steel – offer the benefit of keeping your drink cold without diluting it. Many prefer to use them over ice cubes because they don’t melt, are odorless and tasteless, and have a more prolonged cooling effect. All this means the customer will be able to enjoy his or her drink in a whiskey glass without any alteration of taste or smell.

Nonetheless, excellent promo whiskey stones require equally nice packaging. No company would hand them over like ordinary rocks, for sure. Just look at the new packaging designs for promo whiskey cubes here above.

Function and Style: Merchandise for the Active Women Today

A handbag hook is a perfect companion for any girl to keep their handbags off the ground.  This helps keep your handbag clean and prolong its usability. Besides, this handbag hook also shouts out as a fashion statement. The simple yet posh design stands out from other conventional handbag hooks that may come across as too loud or cheap looking.

How can offering a handbag hook be helpful?

On a marketing level, offering a promotional gift reflects well on the company. It shows that the company is customer orientated and they is also a gesture of generosity to them. Customers that receives gift will usually be more loyal or receptive to future products or promotions from that same company.

Furthermore, by offering such promotional gifts it will also promote the products of the company. It helps create brand recall in the minds of customers. They would then have the perception that your company is reliable because your gift could be something they see every day.

You may think that promotional gifts are seen everywhere but they are actually one of the most preferred ways of marketing. No one will say no to a free gift, especially if it is something that is useful and practical. If your company has not been using promotional gifts as a marketing tool, we strongly encourage that you consider this approach! 

Premium Packaging Ideas: Smooth and Sturdy Cardboard Boxes

Packaging is undeniably one of the most significant aspects of marketing. Working with a trusted gift box factory ensures that your custom gift packaging is done according to your requirements.

Why do we think that any custom packaging is a great idea?

• Design Appeal. Having this kind of packaging helps motivate customers to make a purchase. Thus, customizing the box is really important.

• Stimulate sales. Great packaging can affect one’s buying decision. Consumers tend to get products in beautiful packages. It can assist, therefore, in developing brand awareness and stimulating sales.

• Product Protection. The main point of having excellent packaging is securing the goods. When your merchandise is well-packaged, customers see this as a guarantee of quality.

• Gift-Ready. Obviously, this is perfect for the Golden Week Holidays in China. The well-designed box emits a refined aura that resonates with the Chinese market.

• Brand Awareness. With just one look, you’ll immediately recognize the brand color, hence making the packaging great for promotion and brand exposure.

Brand Visibility: Fashion Merchandise Ideas

One of the best ways to deliver your brand's identity is through wearable fashion. Wearable in the sense that it can be used every day on almost any occasion without looking like a tasteless promotional item that anyone can get for free once they avail the product.

Integrating your brand in fashion can be a hit or miss, there's always this fine line between your merchandise looking like a valued gift or a tacky promo loot. The best approach to this is to be as subtle as possible while still keeping your brand's identity imminent in the merchandise.

Take this trucker cap we designed and made for the brand LWC.  Practical gifts like this have a higher tendency to be used by the customers, thus, increasing your brand's reach and visibility, pun intended. 

We at Merch & Effect consider several key elements when making a design. First, we take into consideration the color palette of the brand. Color palettes are easily recognizable and unique to the brand. In spite of the logo not standing out, these would carry the brand's identity. Another thing we consider is the materials that will be used to create our designs. Since we have limited space in this platform, we take into consideration what imagery we should prioritise and put on there. With this, we can come up with a practical, subtle, but brand-related item that will surely be appreciated by customers.

Functional Merchandise: Insulated Bottles

According some surveys, a stainless steel became the most convenient and useful material for bottles. Your company will be one step ahead with these insulated bottles

It is not surprising that these bottles are used not only by travellers but also by ordinary people. Consists inside and outside of high-grade stainless steel without any glass. These branded bottles are the best practical choice for long-life drink ware because stainless steel is strong and impact resistant material.

Stainless steel is non-reactive with acidic beverages. This item provides a clean, neutral taste and won’t affect flavor or smell like other materials.

Why is it good idea to use this insulated bottle for your campaign?

Brand value. We would like to notice that stainless steel is safest material for food and drinks. These double wall branded stainless steel flasks are non-toxic and completely BPA free and do not contain any dangerous components. Take care of your customers and they will gratefully repay. By using these products for your campaign you can increase brand value.

Green marketing idea. Need to emphasise that these stainless steel items are 100% recyclable compare with glass, conventional plastics or compostable PLA plastic material used to make most other bottles. With this idea you can emphasise the environmentally-friendly policy of your company.

Enhances Brand Visibility.  Double wall branded stainless steel with vacuum insulated, keeps hot and cold all kinds of drinks for longer time. That’s why your customers will bring it to the job or use for walking in the park, or take to the gym, where everyone will see your brand logo printed on this gift.

Functional Leather Merchandise: GWP Ideas For Travel Campaigns

This custom cable organizer is just what you need to maximize your promotional campaign. Small, yet very useful and customizable, we believe that it will be ideal for any project!  Functionality is so important when gifting.  We love the addition of magnets to these designs.

This unique promotional product will make a great gift with purchase for cellphone products and gadgets. Companies can also use branded cable organizers as corporate giveaways. Therefore, it’s flexible and can be used for various campaigns.

Designing your own custom cable organizer is fairly easy. With the right design and materials on hand, you’ll surely achieve great results.

Tips for Designing Your Own Custom Cable Organizer
Consider Functionality: It should be easy to use as people like products that would make their life more convenient. It’s perfect for home and office use. As such, more people will be able to see your brand.

Choosing a Design: Find a design that suit your campaign. You can use TV or movie characters for movie marketing, sports-related designs for sports promotions, or simply use your brand logo to enhance brand visibility. Notice that our example has simple design. It has ample space for printing brand visuals.

Preparing for The Campaign: Optimize your promotions by arranging a tech gift set. Pair up your custom cable organizer with a flash drive or power bank. With creative packaging you will have a wonderful gift set for your loyal customers! This will help boost brand recognition and strengthen customer loyalty.

Merchandise with Technology: Keyrings and USBs

When we think of creative and luxurious merchandise, we tend to think of something big and flashy. Sometimes, the greatest brand merchandise can come in something that can fit inside your pocket. In this digital age, most of our documents and files come in soft copies. Because of that, flash drives became quintessential tools. From sharing important soft copies of documents to sharing movies and music with friends, flash drives are convenient to have around.

Flash drives make great brand merchandise as people use them al the time. That means more exposure to your brand and an extended brand reach for a long time as long as the flash drive is used. They're one of the gifts that will never, ever  be considered cheap because of their function plus the fact that regular flash drives can cost a lot. It's one of those small things that leave a big impact, and a great tool to cement your brand's footing in its respective industry.

Creating Merchandise with Premium Packaging

A very thoughtful functional item for your clients, a form of relaxation one may get at home. Packaged in a nicely designed box, customers do not have to worry about breaking it. The candle looks absolutely stunning. Simple product, but the nice aroma and design make it very charming. Matte glass gives the feeling of the silky surface and it only amplifies the luxury of the item.

The boxed candle suits any seasonal marketing campaign. It can be perfectly used as a gift for your VIP customers, gift with purchase or as purchase with purchase. This aroma candle is an absolutely amazing candle marketing gift –- a functional and stunning piece to improve any household’s ambiance.

This marketing gift may be offered in a wide range of scents. This way, consumers who like to collect a whole set will become repeat purchaser. Some customers may also like to use candles at home to feel as if they are living in a spa. By having such buyers who will keep purchasing the same product, it would certainly generate sales tremendously as they would want to collect the entire set of candles.

This item can also be used in many places, at home, in the office or even in a store, if you own one. With a large space to print your brand on, this marketing gift will be one that would boost brand visibility and awareness as well. Ultimately this will generate more sales for your company, yet again. Simple and effective, that is what most marketing executives are going for now.

This product could also be made of recyclable materials in order to help your company’s corporate social responsibility. With your company being involved in the preservation of the earth, more consumers that are concerned about the green movement would be highly receptive to your company as well.