Simple Functional Products: Premium Pens for your Corporate Campaigns

Premium corporate pens are one of the most favoured items to market your brand. They are an easy, simple and effective way to spread brand awareness and exposure by adding your logo to the design. As premium gift items, they are great choices to give away to clients, to keep around the office or at a restaurant, and to keep handy at reception desks.

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How can premium pens be useful for your brand promotions?

Design. Pens can come in all shapes and sizes and it is important to design a pen that will continue to represent your brand even after a long time. People always have pens lying around and good looking and comfortable pens will always be chosen first.

Brand Potential. High quality pens are easy to increase your branding as they can be printed with your brand logo. If your pen is good, people are more likely to associate your brand with making items that have given them a positive experience.

Innovative Merchandise, GWP Ideas

GWP Merchandise: Customisable Liquor Products for Campaigns and Events

Whether you’re off to a picnic, BBQ, party or going camping this summer, customisable bottle openers are an essential item to take. The following unique range of bottle openers have been customised for leading beer giants, Corona, Heineken, Stella Artois and Budweiser. These excellent branded gifts would be ideal to give to customers for a summer drinks promotion.

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Why are customisable bottle openers beneficial for a drinks promotion?

Eye-Catching Design: With the drinks market being a highly competitive one, it is important to make sure your brand stands out. These eye-catching designs will attract customers old and new, consequently stimulating sales. They also make a great collectible for beer lovers.

Practical: Other than their appealing designs, these simple yet practical products can be easily carried around and used at your own convenience.                                                                                
Brand exposure: Showing your logo on a product leads to an increase of brand awareness. Thus, it can be viewed by anyone once exposed, making them curious about what other products are on offer.

Innovative Merchandise, GWP Ideas

Unique Merchandising: Staying Ahead of the Competition

As every business is specific and needs a unique product for their promotional needs. It is important to be to stay ahead of competitors while keeping a strong brand awareness.

What can be interesting about an ordinary glass you might ask? Unique marketing products are very useful for gaining new customers in a flooded industry. Most importantly, they can be used on almost any cup or glass and make their ability to expose your brand high.

Being highly customizable and available in a variety of shapes and colours, the possibilities to promote your brand are endless.  Your ideas set the limits. Together we can find a way to grow your sales and brand.

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Why do we advise decorating promotional glasses as a new marketing idea?

Sponsorship marketing. Great promotional idea for you if you are going to sponsor and contribute to sport activities and liquor campaigns.
Unique Branding.They are  fully customisable products, due to this you can achieve a better brand exposure and convey any information to your clients.
Repeated sales. Customers will want purchase multiple items to build their collection. As a result, they make a great gift. Once someone has received one as a gift they will want to buy more to expand their collection too.

Innovative Merchandise, GWP Ideas

Handy Merchandise: Bar Blades by Asahi

If looking for a really useful promotional product that’s small, handy and can be fully customised, then bar blade may do just the trick.

As a fantastic marketing idea for the drinks industry and any industry giving away this practical product, this bottle opener has its advantages. Made out of a sturdy stainless steel material it’s durable and will serve your customers for a long time!

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Why we offer you to use this bar blade as idea for promotion?

Boost your sales. Giving these branded bottle openers as a gift with purchase can help you achieve competitive advantage and increase your sales as all customers love free gifts. Customers will definitely want to get this useful bar blade and customers will remember your brand for giving away gifts.


Practicality. This durable marketing gift can provide you with long term advertising due to its good quality material and your brand logo placed on it. It can be good for on-pack promos and also can be used as a bar blade meaning its practical for use in bars, gatherings with friends and family, and for personal use.


Brand visibility. At a time when ordinary bottle openers would take a place this item is so compact that it can be fit into your customer’s wallet. Every time we leave our home we have to bring our wallet.. Considering this, your customers will see your brands logo on this bar blade every time they need to get money.

Innovative Merchandise

POS Display Merchandise Ideas: LED Bottle Glorifier

When we trying to advertise a luxurious drink brand we could use different POS to be able to promote our brand in different locations. For instance, if we think of a luxurious alcoholic drink; we could use a special point of sale to advertise it in clubs. A great example of point of sale we could use is a LED bottle glorifier. This promotional product will enable your brand to be seen in clubs where your drink will be consumed at most times. This can be placed on tables or even in bar shelves. This kind of product has an amazing visibility which will increase your brand awareness.

We can see an example of this point of sale below:

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So, what is a point of sale and how can it help you out in marketing your brand?

POS stands for point of sales. The idea behind the usage of point of sales products is to attract customers to the point of purchase as well as increasing the visibility of our brand.

A point of sale in marketing will always generate new product awareness, trial and purchase if both of these two steps are done properly. We always need to find different ways of presenting our products to our target market. Normally, people admire the way products are packed and presented to them to generate them an interest of purchasing. If we compare the big clothing brands the way that they use high-end packaging we could really tell the difference and quality compared to small shops.

In this situation, this LED bottle glorifier is tremendously unique to present our drinks in clubs, firstly because it is high-end and therefore can be pricy and secondly it looks amazingly great to display our products. This kind of POS really will catch customers attention as it also includes LED light that will stand out even when the club lights turn off.

Innovative Merchandise, GWP Ideas

Packaging and Merchandise: Rustic Wooden Boxes for Liquor

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

Custom packaging is therefore a crucial element when selling your brand to customers. Here we have a fantastic example of unique liquor packaging – rustic wooden boxes for packing bottles. These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. 

 

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How do these bottle packaging ideas help your brands marketing.

Design. These boxes are unique, give  luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.


Brand value. These wooden cases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.

Innovative Merchandise

Tips on How to Import Merchandise from China

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Time is Money. Last minute shipping is always expensive.You can always save a lot if you don’t play it too close to the edge.

By planning in advance you can not only avoid overpaying, but also take advantage of some nice discounts depending on your suppliers. This can give you time to plan for storage when it’s needed and overall make you more flexible in terms of choosing a carrier and tariff.

Plan ahead means you will have enough time to choose the suitable transportation method, find a good freight forwarder and leave you and your customers better preparation.

Cool Tip: Make sure book your cargo two weeks earlier ETD when importing from China.
 

Innovative Merchandise, GWP Ideas

How to do Sourcing: Saving On the Little Things of Merchandising

One of the most essential needs in international sourcing is knowing how to reduce costs, specifically in shipping costs.

No matter how big or small of a player you are in the sourcing and merchandising industry, managing shipping and saving freight cost directly affects your business’ bottom line and overall success.

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SAVE FREIGHT COST

Every dollar saved in shipping directly reflects better financial performance. Overpaying in logistics means you can’t provide consistent and cost-effective delivery to your customers and seemingly have no control on your company’s desired specialization.

In the merchandising industry, it is a well know fact that China will be one of your major partners in your deals. If you have little to less knowledge on shipping logistics to and from China, you better read up for the betterment of your business.
 

Tritan Cups: A Practical and Affordable Merchandising Solution

Are you looking for  new and interesting products for your next marketing campaign? If you are, then you’re in the right place! In this blog we are going to tell you about this stunning product – promotional tritan cups.  


Why you should consider promotional tritan cups for your campaign?

These promotional cups are great idea because:

1. For production we use a special type of high quality plastic – Tritan. This is very flexible and a durable material  which makes the cups almost unbreakable! This is a great advantage and it allows you to use plastic cups for outdoor events.
2. Cups can have any classic shape such as wine/Champagne/cognac glass and are available in any standard volume – e.g. 350 ml, 600 ml, 650 ml. You could even have a rocking whiskey glass or in fact any the shape to fit your design and requirements. It’s completely customisable!

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3. Good quality material gives a high end feel and sophisticated look.
4. Available in different translucent colours and 1 colour logo printing on the cup.
5. Tritan is the best plastic material and most suitable for production of tableware, as it is totally food safe. 

GWP Ideas, Innovative Merchandise

Marketing Strategy: Maximising Investment using Corporate Gifts

If you are looking into maximising your marketing budget this year, then you should invest in corporate gifts! Most people like to get things organized to welcome the beginning of the year. This is why everybody always have a new year resolution. Help your clients and business partners to get organized. A thoughtful gift is always appreciated far more than its actual value.

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This gift is highly customizable. You have many options on colour and material. PU can be a very good material for this if leather is too luxurious for the target audience. Having a large surface area, you can choose to brand it prominently or subtly. You can even customize the finishing. Try using foil stamping to make your brand more visible.

Using Marketing Budget Optimally
Corporate gifts can strengthen your brand image and your ties with your partners. It also increases brand awareness. It is a form of subtle investment. Using your marketing budget for corporate gifts will enforce brand recall and hopefully generate more collaborations.