Functional Merchandise: Insulated Bottles

According some surveys, a stainless steel became the most convenient and useful material for bottles. Your company will be one step ahead with these insulated bottles

It is not surprising that these bottles are used not only by travellers but also by ordinary people. Consists inside and outside of high-grade stainless steel without any glass. These branded bottles are the best practical choice for long-life drink ware because stainless steel is strong and impact resistant material.

Stainless steel is non-reactive with acidic beverages. This item provides a clean, neutral taste and won’t affect flavor or smell like other materials.

Why is it good idea to use this insulated bottle for your campaign?

Brand value. We would like to notice that stainless steel is safest material for food and drinks. These double wall branded stainless steel flasks are non-toxic and completely BPA free and do not contain any dangerous components. Take care of your customers and they will gratefully repay. By using these products for your campaign you can increase brand value.

Green marketing idea. Need to emphasise that these stainless steel items are 100% recyclable compare with glass, conventional plastics or compostable PLA plastic material used to make most other bottles. With this idea you can emphasise the environmentally-friendly policy of your company.

Enhances Brand Visibility.  Double wall branded stainless steel with vacuum insulated, keeps hot and cold all kinds of drinks for longer time. That’s why your customers will bring it to the job or use for walking in the park, or take to the gym, where everyone will see your brand logo printed on this gift.

Functional Leather Merchandise: GWP Ideas For Travel Campaigns

This custom cable organizer is just what you need to maximize your promotional campaign. Small, yet very useful and customizable, we believe that it will be ideal for any project!  Functionality is so important when gifting.  We love the addition of magnets to these designs.

This unique promotional product will make a great gift with purchase for cellphone products and gadgets. Companies can also use branded cable organizers as corporate giveaways. Therefore, it’s flexible and can be used for various campaigns.

Designing your own custom cable organizer is fairly easy. With the right design and materials on hand, you’ll surely achieve great results.

Tips for Designing Your Own Custom Cable Organizer
Consider Functionality: It should be easy to use as people like products that would make their life more convenient. It’s perfect for home and office use. As such, more people will be able to see your brand.

Choosing a Design: Find a design that suit your campaign. You can use TV or movie characters for movie marketing, sports-related designs for sports promotions, or simply use your brand logo to enhance brand visibility. Notice that our example has simple design. It has ample space for printing brand visuals.

Preparing for The Campaign: Optimize your promotions by arranging a tech gift set. Pair up your custom cable organizer with a flash drive or power bank. With creative packaging you will have a wonderful gift set for your loyal customers! This will help boost brand recognition and strengthen customer loyalty.

Merchandise with Technology: Keyrings and USBs

When we think of creative and luxurious merchandise, we tend to think of something big and flashy. Sometimes, the greatest brand merchandise can come in something that can fit inside your pocket. In this digital age, most of our documents and files come in soft copies. Because of that, flash drives became quintessential tools. From sharing important soft copies of documents to sharing movies and music with friends, flash drives are convenient to have around.

Flash drives make great brand merchandise as people use them al the time. That means more exposure to your brand and an extended brand reach for a long time as long as the flash drive is used. They're one of the gifts that will never, ever  be considered cheap because of their function plus the fact that regular flash drives can cost a lot. It's one of those small things that leave a big impact, and a great tool to cement your brand's footing in its respective industry.

Creating the Best POS Merchandise: Bottle Glorifiers

When we trying to advertise a luxurious drink brand we could use different POS to be able to promote our brand in different locations. For instance, if we think of a luxurious alcoholic drink; we could use a special point of sale to advertise it in clubs. A great example of point of sale we could use is a LED bottle glorifier. This promotional product will enable your brand to be seen in clubs where your drink will be consumed at most times. This can be placed on tables or even in bar shelves. This kind of product has an amazing visibility which will increase your brand awareness.

So, what is a point of sale and how can it help you out in marketing your brand?
POS stands for point of sales. The idea behind the usage of point of sales products is to attract customers to the point of purchase as well as increasing the visibility of our brand.

A point of sale in marketing will always generate new product awareness, trial and purchase if both of these two steps are done properly. We always need to find different ways of presenting our products to our target market. Normally, people admire the way products are packed and presented to them to generate them an interest of purchasing. If we compare the big clothing brands the way that they use high-end packaging we could really tell the difference and quality compared to small shops.

In this situation, this LED bottle glorifier is tremendously unique to present our drinks in clubs, firstly because it is high-end and therefore can be pricy and secondly it looks amazingly great to display our products. This kind of POS really will catch customers attention as it also includes LED light that will stand out even when the club lights turn off.

To gain new customers, using a POS is always a sensible way of introducing and presenting our brand to the public.

Premium Merchandise: Tasting Kits for your Liquor Brand

A nice whiskey campaign requires some nice packaging as well. No company would hand them over like normal bottles. Give a look at this new packaging designs for your liquor marketing campaigns. All of them come in the same material and similar shape but in different types of wood and styles
 

Why would these liquor packs be effective promo items?

Higher perceived value: The clean and well-finished design and the materials used for the boxes and the bottle of liquor makes the promo gift seem not cheap at all. The customer will feel like receiving an important gift and consequently adopt a different approach towards your brand.
Branding: The logo on top of the box is a perfect example of branding. However, not only the box can be branded but the packaging of the bottle as well. Your name will be visible in every glass and single merchandise.
Custom: The design can be changed and made custom, it is possible to use other materials, apply different closing methods, compose personalised sets and so on. The possibilities for customisation are infinite.

Best Merchandise always have Extraordinary Packaging

A nice whiskey campaign requires some nice packaging as well. No company would hand them over like normal bottles. Give a look at this new packaging designs for your liquor marketing campaigns. All of them come in the same material and similar shape but in different types of wood and styles.

Why would these liquor packs be effective promo items?

Higher perceived value: The clean and well-finished design and the materials used for the boxes and the bottle of liquor makes the promo gift seem not cheap at all. The customer will feel like receiving an important gift and consequently adopt a different approach towards your brand.
Branding: The logo on top of the box is a perfect example of branding. However, not only the box can be branded but the packaging of the bottle as well. Your name will be visible in every glass and single merchandise.
Custom: The design can be changed and made custom, it is possible to use other materials, apply different closing methods, compose personalised sets and so on. The possibilities for customisation are infinite.

Merchandise for Function: Kitchen Products as GWP

Chopping boards are an essential item in the kitchen. Being used nearly daily, they can function as a centerpiece and make a great Kitchen Promo Idea. These Custom Shaped Chopping Boards offer a stunning design with wood and stone.

This Unique Promotional Product consists of two different materials. One half is made of wood, while the other side is made of a stone material, looking like white marble. 

Why do we like this Kitchen Promo Idea?

Additional Customers: Because this is such a trendy item at the moment, customers who are looking for the newest addition to their kitchenware might be attracted to this unique cutting board. Using promotional items such as these custom shaped chopping board as Gift with Purchase will definitely make you stand out from all your competitors who don’t offer anything extra.

Design Appeal: The use of two different materials gives this cutting board an absolute “edge”. It combines the rustic look of the wood with the luxurious look of the marble. The copper red or leather strip for the handle give it a finishing touch. There are many different shapes and sizes, so it’s easy to find a shape that best fits your Company Promotion.

Good promotional product: There is much Branding Space on the cutting board. For example, your logo or slogan could be heat branded onto the wood part, or carved into the marble side. Either option will make your brand be noticed!

Visual Merchandising: Creating Products for the Public Eye

Visual Merchandising covers all the necessity to capture the attention of the customers by all means from the facade of the store to the location of each product inside the store – may it be a department or specialty store.

To capture attention, awaken the senses, provide the customers a wonderful buying experience, which will bring them back to the store for the next time and become a loyal customer, and make more sales are the major concern of an effective visual merchandising.

No one wants to have boring product display; every visual merchandiser wants to have interesting shop window and indoor display to capture not just the attention of the customers, but their entire senses.

Variation will support your theme to avoid boringness of display and decoration. You can use the same theme every year but avoid using the same display and style. You need to create a new look or else you will only annoy your viewers.

Scheme is also best applied to employ variation. A scheme works like a sub-theme. Say for example you theme is Christmas, you can create one White Christmas Window, one Toys Kingdom Window and one Christmas Party Window. All of these three schemes are related to your Christmas theme.

Also avoid using the same material for different themes consecutively. You may keep the materials you have recently used and use it again after few months or put it in other locations or other branch of your store.

Clothing Merchandise: Putting Brands Into Style

One of the best ways to deliver your brand's identity is through wearable fashion. Wearable in the sense that it can be used every day on almost any occasion without looking like a tasteless promotional item that anyone can get for free once they avail the product.

Integrating your brand in fashion can be a hit or miss, there's always this fine line between your merchandise looking like a valued gift or a tacky promo loot. The best approach to this is to be as subtle as possible while still keeping your brand's identity imminent in the merchandise.

Take this trucker cap we designed and made for the brand LWC.  Practical gifts like this have a higher tendency to be used by the customers, thus, increasing your brand's reach and visibility, pun intended. 

We at Merch & Effect consider several key elements when making a design. First, we take into consideration the color palette of the brand. Color palettes are easily recognizable and unique to the brand. In spite of the logo not standing out, these would carry the brand's identity. Another thing we consider is the materials that will be used to create our designs. Since we have limited space in this platform, we take into consideration what imagery we should prioritise and put on there. With this, we can come up with a practical, subtle, but brand-related item that will surely be appreciated by customers.

Merchandising Tips: Benefits of Great Packaging

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

Custom packaging is therefore a crucial element when selling your brand to customers. Here we have a fantastic example of unique liquor packaging – rustic wooden boxes for packing bottles. These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. 

How do these bottle packaging ideas help your brands marketing.

Design. These boxes are unique, give  luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.

Brand value. These wooden cases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.