GWP Ideas

Innovative Merchandise, GWP Ideas

Collectible Merchandise: Putting Your Brand at the Right Places

What’s a flask without whisky or whisky without a flask?This promotion provides customers using Irish stores the opportunity to not only get two bottles of whisky but a fantastically branded flask as well.

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Why do we like this branded hipflask as a promo product?

High quality. We provided customers with a high quality promotional product, which in turn reflects the sort of quality first time customers can come to expect from the brand.
Boost in sales. This gift with purchase strategy will attract more customer to try the product and to purchase 2 bottles in order the get the premium gift.
Customer loyalty. Customers which have already tried this brand’s drink will also be delighted with the free branded hip flask promo, and provided they receive excellent service for their loyalty,  the business will continue to attract more and more customers through positive word-of-mouth.


Thus, a free branded gift with purchase, when executed correctly can be an effective way for a brand to market themselves on a regular or seasonable basis.

GWP Ideas, Innovative Merchandise

GWP Merchandise: Wild Turkey LIMITED EDITION Coasters

Coasters also make a great brand introductory tool especially when used in a bar or restaurant without being too forward and eager. Since they are made from premium materials, these coasters can last through everyday use and re-use and can significantly reduce the amount of biodegradable resource that you may have been using for years by opting for paper products to protect your surfaces.

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At Merch and Effect, we know the importance of creating a lasting impression even through tiny impressions such as a coaster. We take in the image of the brand and match our designs to the brand's personality and execute it with suitable and premium materials that will surely put your brand in the best light.

Innovative Merchandise, GWP Ideas

Corporate Merchandise Ideas: Custom Pen Holders for the Office

Promotional office supplies are seen everywhere, be it on the desk, as purchase gifts, or given as giveaways during events. In general, they make extremely useful products and this in turn provides them with a strong marketing influence when branded.

Counter top pens are one stationary item that is used everywhere, be it in supermarkets, in company receptions, offices, banks, schools to name a few and because of this they hold a great deal of branding potential in increasing your brands to awareness.

The great thing about desktop and counter top pen holders is that they can be custom shaped. Take these holders as an example, the right with a more standard design, the middle with legs, and the third a cooler spiral pen holder.

They may at first seem like standard stationary items, but when customised they can reflect your brand image all the while remembering that numerous people daily will use these holders in a variety of different places.

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Promotional office supplies and how can they increase brand awareness?


Brand exposure. Firstly, these counter top promo pens are extremely practical when it comes to quickly filling out forms and are seen in countless places and therefore they will be seen and actually experienced by a lot of potential people. With a custom design and branding people will pay more attention to them and your brand consolidating your brand recall.
Brand value. Counter top pens can sometimes be viewed negatively because of their boring design and lack of ink. However, if you design them well and make sure the actual pens work, customers will have a more positive experience and will be happier, thus viewing your brand as better.
Free advertisement. Usually placed right in front of your eye, they are also hard to miss, meaning people will always unintentionally notice your brand leading to free advertisement.

Innovative Merchandise, GWP Ideas

Simple and Effective Merchandise: Custom Keyrings as GWP

Provide your clients with their keys to success with this new premium keyring. A great tool that reminds users of your brand and how you’ve helped them.

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This stainless steel keyring can be put on easily. This allows the user to find their keys easily. It is a useful portable product that displays your company logo. This  gift adds value to your brand. When this is used, it can remind the user that your company continues to support them long after a contract or event is finished.

We believe that this gift could be used for marketing campaigns. Especially for companies that provide support services. Such businesses can include companies that provide training, business development, insurance or creative agencies.

Innovative Merchandise, GWP Ideas

Merchandise for Travel: Universal Adapters for your Consumers

Are your clients frequent international travelers?

Then give them a useful and convenient gift that they can take anywhere.   Why don’t you customize a universal travel adapter to fit various power sockets – can even include USB charging option…

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Universal adapters you can find on the market usually cover all the major countries. You could also go for a simpler item for just a few markets or a complete model for all eventualities.   Change the logo and color printing on the adapter to make this stand out. Chose a variety of different shapes for this item or a carrying pouch to suit your brand image.

GWP Ideas, Innovative Merchandise

Marketing Strategies: Logo Patch on Merchandise

Differentiate your customers experience by offering them high-quality custom aprons! An indispensable accessory for your kitchen’s customers to cook either pasta or a menu worthy of the biggest tables. This vintage kitchen apron turns any Sunday cook into a Michelin-starred chef.

Such marketing products will make your customers happy thanks to an original design and a high-quality material. They will enjoy an apron which composition is made out of 100% cotton and resistant material, adjustable cords and easy to care for. For sure, you will bring light to their kitchens.

Furthermore, on the vintage apron, you will be able to put your brand logo easily and thanks to a great visibility of your brand image, your company will experience an increase in sales.

In addition, those high-quality vintage aprons come in a huge range of colors which you can customize in different ways. As a result, with such a unique product, your promotion will be impressive!

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Why using custom aprons for your promotion?


Brand exposure :  Your company will benefit from a good brand exposure as the logo is well placed on the apron. For sure, this product will enhance your brand visibility when your customers will use it, as the brand logo will catch people’s attention.
High-quality:  With this 100% cotton, durable and eco-friendly vintage apron,  you will impress your customers as it is such premium marketing gift.
Practicality: Customers will enjoy to have this apron as it is a very useful accessory in every kitchen. Moreover, the pockets can keep all your customers favorite supplies. It makes a good promotional product.

Innovative Merchandise, GWP Ideas

GWP Ideas: Scented Candles for your Liquor Campaign

A very thoughtful functional item for your clients, a form of relaxation one may get at home. Packaged in a nicely designed box, customers do not have to worry about breaking it. The candle looks absolutely stunning. Simple product, but the nice aroma and design make it very charming. Matte glass gives the feeling of the silky surface and it only amplifies the luxury of the item.

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The boxed candle suits any seasonal marketing campaign. It can be perfectly used as a gift for your VIP customers, gift with purchase or as purchase with purchase. This aroma candle is an absolutely amazing candle marketing gift –- a functional and stunning piece to improve any household’s ambiance.

This marketing gift may be offered in a wide range of scents. This way, consumers who like to collect a whole set will become repeat purchaser. Some customers may also like to use candles at home to feel as if they are living in a spa. By having such buyers who will keep purchasing the same product, it would certainly generate sales tremendously as they would want to collect the entire set of candles.

This item can also be used in many places, at home, in the office or even in a store, if you own one. With a large space to print your brand on, this marketing gift will be one that would boost brand visibility and awareness as well. Ultimately this will generate more sales for your company, yet again. Simple and effective, that is what most marketing executives are going for now.

This product could also be made of recyclable materials in order to help your company’s corporate social responsibility. With your company being involved in the preservation of the earth, more consumers that are concerned about the green movement would be highly receptive to your company as well.

Innovative Merchandise, GWP Ideas

Functional Merchandising: Metal Products for Organizing the Work Place

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

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They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customized by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

  • Bamboo

  • Leather

  • Metal

  • Plastic

  • Wood (with felt)

  • Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile promotional tool.

Overall, as a promotional item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great promotional product for companies to consider.

GWP Ideas

Kitchen Merchandise: Barbecue Utensils for Outdoor Events and Campaigns

Nobody really stops to think about cutlery anymore. They are an everyday product, used multiple times a day, all around the world. But there are so many creative designs available, so it is time to shed some light on the endless possibilities for this Kitchen Promo Idea.

The first cutlery set is a set made with handles to look like wood. As seen on the photo, this set can also contain a cake knife and salad servers. The faux wood handles give the cutlery a rustic look.

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Why do we like this Kitchenware Promo Idea?


Design appeal: For customers who are looking for the newest smart Kitchenware promo items, this would be the perfect item. This set contains all necessary cutlery items, imagine the impracticality of having to look for separate cutlery items to match. Problem solved!
Finer brand remembrance: Such a clever Kitchenware Promo item will definitely let customers have a positive recall of your brand. When the cutlery set is branded with your logo, customers will easily remember your brand every time they use this set.

Innovative Merchandise, GWP Ideas

Outdoor Merchandise: Premium Knife Sets as GWP

A  knife set is a great product to give away to customers as corporate gift. Knives are seen as innovative products, improving the culinary experience of your customers. They are much more efficient in some ways then conventional knives.

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Ceramic Knife Set Product

In the set there is a Chef knife, a carving knife, a utility knife and a paring knife. Each set can be completely customizable with different types of knife sizes and with different number of knives per set. Some knife sets can be made for two-three products or more. The knifes pictures here have a rubber handle, this can be changed in terms of color or material, possible to have a wooden material to have a more classic knife look. The knife set can also come in a box set instead of a stand, the stand will be more practical for kitchen use.

All of these products are entirely customizable as mentioned above. A logo or brand name can easily be printed on the handle or on the blade. It is also possible to print a logo or your company‘s name on the acrylic stand on the glass part and on the cover of the box set. All of these placements offer great layout to print logos and brand names. This is a great product to offer as a promotional product or for a GWP campaign. This kind of ceramic knife set can be offered with the purchase of a new fridge, a dishwasher or any kitchen appliances.