Corporate Gift Ideas: Classy and Slick Cable Organizers

This custom cable organizer is just what you need to maximize your promotional campaign. Small, yet very useful and customizable, we believe that it will be ideal for any project!  Functionality is so important when gifting.  We love the addition of magnets to these designs.

This unique promotional product will make a great gift with purchase for cellphone products and gadgets. Companies can also use branded cable organizers as corporate giveaways. Therefore, it’s flexible and can be used for various campaigns.

Designing your own custom cable organizer is fairly easy. With the right design and materials on hand, you’ll surely achieve great results.

Tips for Designing Your Own Custom Cable Organizer

Consider Functionality: It should be easy to use as people like products that would make their life more convenient. It’s perfect for home and office use. As such, more people will be able to see your brand.

Choosing a Design: Find a design that suit your campaign. You can use TV or movie characters for movie marketing, sports-related designs for sports promotions, or simply use your brand logo to enhance brand visibility. Notice that our example has simple design. It has ample space for printing brand visuals.

Preparing for The Campaign: Optimize your promotions by arranging a tech gift set. Pair up your custom cable organizer with a flash drive or power bank. With creative packaging you will have a wonderful gift set for your loyal customers! This will help boost brand recognition and strengthen customer loyalty.

Visual Merchandising: Branded Bar Caddy

A bar has become a standard characteristic on every event and is pulling people from many target groups into the events. As a barkeeper this much attention can get into a real stress and work, where the barkeeper needs to remember and mix every drink and customer. Having such branded bar caddys can help the barkeeper to at least have a organized bar and therefore top up his speed in mixing and bar-tending.

Such bar caddys do exist in many styles and can be made out of a lot of different materials. This design is made of aluminium and is therefore a perfect and stylish option to use and to promote your brand at any event or bar. The aluminium makes it durable for a possible fast and maybe rough handling from time to time by the staff or customers.

Why should you think about such Branded Bar Caddys?

Brand awareness. A bar is the magnet on any party for anyone who likes to have a drink or snack, which is therefore the best reason to promote your brand with such bar caddys. To promote at such a busy place on a event will not only increase your brand awareness for long term, but also remember them of your brand and products and will convince them to buy one of your drinks or bottles.
Durability. Using bar caddys, which are made out of aluminiumis really clever, as they will not break by falling on the ground and are totally washable and will make sure the branding on them will last for a long time.

Creative Merchandise: Designed Liquor Glass

Custom made liquor glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your liquor brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Custom Coasters as GWP from the Holiday Season

Coasters also make a great brand introductory tool especially when used in a bar or restaurant without being too forward and eager. Since they are made from premium materials, these coasters can last through everyday use and re-use and can significantly reduce the amount of biodegradable resource that you may have been using for years by opting for paper products to protect your surfaces.

At Merch and Effect, we know the importance of creating a lasting impression even through tiny impressions such as a coaster. We take in the image of the brand and match our designs to the brand's personality and execute it with suitable and premium materials that will surely put your brand in the best light.

Merchandising Ideas: Online Shops for Product Distribution

With the evolution from the conventional brick and motor businesses, more people are moving towards e-Businesses platform. This spells great news for the promotional products industry because to get a sale, you need to get visitors to your shop. So using promotional products as advertisements is even more crucial if you are an e-business.

The importance of offering gifts that are related to your industry
One common error of most marketers is that they fail to recognize the need of customers. It is always important to have the correlation between your product range and the premium gifts you offer. That way, you can significantly increase brand recall because your customers will use the premiums along side your products and ultimately, etch your brand name in their mind.

Corporate Merchandise: Laptop Sleeves for the Young Professional

A custom laptop sleeve is a promotional product suitable for people of all ages. As a promo gift cases and sleeves are able to prevent your newly bought laptop or tablet from being scratched by foreign objects or even to protect them from attracting dust. And this ensures that your laptop looks as good as new!

Furthermore, as an incentive, a custom laptop sleeve would definitely increase the value of your brand, especially as give-aways to university and college students. They will carry this bag to classes and lectures, providing great brand exposure. This kind of merchandise has a great opportunity for university logo placement, which can be debossed on the PU leather. And this is why we would like to introduce a new product idea for your next promotion, an eco-friendly and uniquely designed custom laptop sleeve.

How can this custom laptop sleeve increase your marketing potential?

Practical. Laptop sleeves as promo gifts are super convenient, durable and will for sure be used on a daily basis. They are also great products to promote at universities and colleges and at electronic events or as gifts with purchases. University students in particularity use their laptops and tablets a lot during lectures, seminars and for carrying around to libraries and other places to study, research and write assignments, making this laptop sleeve the perfect idea for them to use.

Design. The design and branding potential for this custom laptop product is huge. You can customise your own colours, materials, size and can easily add your logo and brand name. With this idea the world is your oyster for customisation.

Brand awareness. You will easily increase your brand awareness and exposure with this product. It is functional, and people like functional and will take advantage using your product if not often but daily, to carry their laptops and tablets in public places.If your brand image and logo are embossed onto the sleeve itself, other potential customers will see this unique sleeve and will remember that your brand gives away and designs cool products. And this in general will help to boost your brands sales, and brand recall in the future.

Merchandise for the Holidays: Throw Blankets by Matua

One of the most crucial things in merchandising is timing. Any company should be aware of the times or the situation of the market before they conduct a marketing move through merchandising.

Since any strategy will most probably cost a lot of money, before investing to any marketing plan, it is best to study the context of the market to be able to know the different trends that the society is immersed in. Through this, your company can produce an effective merchandise for your brand.

Producing seasonal items for your brand is a great tactic for your marketing efforts because you are able to tap a specific market to see your brand. Hence, it is much easier to conceptualize on what type of merchandise to produce. Seasons such as Summer and Winter are great avenues where your brand can appear through different types of apparel and accessories that are at the same time, functional for your client.

It is a way of providing solutions to an ordinary client's needs for a certain season. In providing such solutions, you are able to establish your brand as something that consumers should look out for and will forever be embedded on their radars whenever Summer or Winter season comes.

Premium Merchandise: Branded Flasks as Cool Product Collectibles

What’s a flask without whisky or whisky without a flask?This promotion provides customers using Irish stores the opportunity to not only get two bottles of whisky but a fantastically branded flask as well.

Why do we like this branded hipflask as a promo product?

High quality. We provided customers with a high quality promotional product, which in turn reflects the sort of quality first time customers can come to expect from the brand.

Boost in sales. This gift with purchase strategy will attract more customer to try the product and to purchase 2 bottles in order the get the premium gift.

Customer loyalty. Customers which have already tried this brand’s drink will also be delighted with the free branded hipflask promo, and provided they receive excellent service for their loyalty,  the business will continue to attract more and more customers through positive word-of-mouth.

Thus, a free branded gift with purchase, when executed correctly can be an effective way for a brand to market themselves on a regular or seasonable basis.

GWP Ideas: Gifts with Premium Packaging

The liquor industry has seen a major growth in the past few years. In fact, many entrepreneurs have started up their own breweries, formulating their own craft beer. This poses a threat to existing brands as it introduces more challengers to the market. To keep up with the competition, companies will need to find a way to help market their quality products.

Unconventional tactics and big-scale promotions may work for some. However, using excellent packaging and giving away gift with purchase items may be the best way to boost your brand presence. These help provide great marketing advantage at a minimal cost. 

How can this beer GWP and packaging idea help your business?

Here are some of the  benefits of adapting these strategies into your business.

Boost Your Sales. Eye-catching packaging and free items will excite customers to try your product. Therefore, both tactics can be used to encourage customers to buy your beer product. Thus, it helps ensure profitability.
Attract Customers. Packaging can be used to decorate your product with branding visuals to make it eye-catching. On the other hand, a gift with purchase adds value to the product.

Essential Tips in Merchandising: How to Save on Freight Cost

One of the most essential needs in international sourcing is knowing how to reduce costs, specifically in shipping costs.

No matter how big or small of a player you are in the sourcing and merchandising industry, managing shipping and saving freight cost directly affects your business’ bottom line and overall success.

SAVE FREIGHT COST

Every dollar saved in shipping directly reflects better financial performance. Overpaying in logistics means you can’t provide consistent and cost-effective delivery to your customers and seemingly have no control on your company’s desired specialization.

In the merchandising industry, it is a well know fact that China will be one of your major partners in your deals. If you have little to less knowledge on shipping logistics to and from China, you better read up for the betterment of your business.