Merchandise Ideas: Vacuum Seal Stopper for your Liquor Brand

A bottle stopper is a nice product to use as GWP. Because of the size and weight of the product, it is compact and suitable for many types of industries. If you are dealing in food and beverage industry, perhaps as a winemaker or a restaurant, this product would be a really cool premium product. Bottle stoppers are very simple and convenient accessories for wine lovers, bartenders and wine collectors alike to saver the aromas of wine, and keep its taste ripe.

This is why we suggest this vacuum seal bottle stopper to add a twist and cheer to your collection of wine accessories.

Why is this wine stopper a great merchandise idea?

Practical. This wine stopped can be use multiple ways making it a very convenient item to have. People love receiving items that they can use.
Brand awareness. This item can be used and placed on any item and any place leaving plenty of chance to expose and interest other people.

Visual Merchandising: Branded Bar Caddy

A bar has become a standard characteristic on every event and is pulling people from many target groups into the events. As a barkeeper this much attention can get into a real stress and work, where the barkeeper needs to remember and mix every drink and customer. Having such branded bar caddys can help the barkeeper to at least have a organized bar and therefore top up his speed in mixing and bar-tending.

Such bar caddys do exist in many styles and can be made out of a lot of different materials. This design is made of aluminium and is therefore a perfect and stylish option to use and to promote your brand at any event or bar. The aluminium makes it durable for a possible fast and maybe rough handling from time to time by the staff or customers.

Why should you think about such Branded Bar Caddys?

Brand awareness. A bar is the magnet on any party for anyone who likes to have a drink or snack, which is therefore the best reason to promote your brand with such bar caddys. To promote at such a busy place on a event will not only increase your brand awareness for long term, but also remember them of your brand and products and will convince them to buy one of your drinks or bottles.
Durability. Using bar caddys, which are made out of aluminiumis really clever, as they will not break by falling on the ground and are totally washable and will make sure the branding on them will last for a long time.

Merchandise Distribution: Creating your Own Online Shop

With the evolution from the conventional brick and motor businesses, more people are moving towards e-Businesses platform. This spells great news for the promotional products industry because to get a sale, you need to get visitors to your shop. So using promotional products as advertisements is even more crucial if you are an e-business.

The importance of offering gifts that are related to your industry
One common error of most marketers is that they fail to recognize the need of customers. It is always important to have the correlation between your product range and the premium gifts you offer. That way, you can significantly increase brand recall because your customers will use the premiums along side your products and ultimately, etch your brand name in their mind.

Creative Merchandise: Designed Liquor Glass

Custom made liquor glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your liquor brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.

Custom Coasters as GWP from the Holiday Season

Coasters also make a great brand introductory tool especially when used in a bar or restaurant without being too forward and eager. Since they are made from premium materials, these coasters can last through everyday use and re-use and can significantly reduce the amount of biodegradable resource that you may have been using for years by opting for paper products to protect your surfaces.

At Merch and Effect, we know the importance of creating a lasting impression even through tiny impressions such as a coaster. We take in the image of the brand and match our designs to the brand's personality and execute it with suitable and premium materials that will surely put your brand in the best light.

Merchandising Ideas: Online Shops for Product Distribution

With the evolution from the conventional brick and motor businesses, more people are moving towards e-Businesses platform. This spells great news for the promotional products industry because to get a sale, you need to get visitors to your shop. So using promotional products as advertisements is even more crucial if you are an e-business.

The importance of offering gifts that are related to your industry
One common error of most marketers is that they fail to recognize the need of customers. It is always important to have the correlation between your product range and the premium gifts you offer. That way, you can significantly increase brand recall because your customers will use the premiums along side your products and ultimately, etch your brand name in their mind.

Corporate Merchandise: Laptop Sleeves for the Young Professional

A custom laptop sleeve is a promotional product suitable for people of all ages. As a promo gift cases and sleeves are able to prevent your newly bought laptop or tablet from being scratched by foreign objects or even to protect them from attracting dust. And this ensures that your laptop looks as good as new!

Furthermore, as an incentive, a custom laptop sleeve would definitely increase the value of your brand, especially as give-aways to university and college students. They will carry this bag to classes and lectures, providing great brand exposure. This kind of merchandise has a great opportunity for university logo placement, which can be debossed on the PU leather. And this is why we would like to introduce a new product idea for your next promotion, an eco-friendly and uniquely designed custom laptop sleeve.

How can this custom laptop sleeve increase your marketing potential?

Practical. Laptop sleeves as promo gifts are super convenient, durable and will for sure be used on a daily basis. They are also great products to promote at universities and colleges and at electronic events or as gifts with purchases. University students in particularity use their laptops and tablets a lot during lectures, seminars and for carrying around to libraries and other places to study, research and write assignments, making this laptop sleeve the perfect idea for them to use.

Design. The design and branding potential for this custom laptop product is huge. You can customise your own colours, materials, size and can easily add your logo and brand name. With this idea the world is your oyster for customisation.

Brand awareness. You will easily increase your brand awareness and exposure with this product. It is functional, and people like functional and will take advantage using your product if not often but daily, to carry their laptops and tablets in public places.If your brand image and logo are embossed onto the sleeve itself, other potential customers will see this unique sleeve and will remember that your brand gives away and designs cool products. And this in general will help to boost your brands sales, and brand recall in the future.

Premium Packaging and Bottle Design: Brand Visibility

A nice whiskey campaign requires some nice packaging as well. No company would hand them over like normal bottles. Give a look at this new packaging designs for your liquor marketing campaigns. All of them come in the same material and similar shape but in different types of wood and styles.

Why would these liquor packs be effective promo items?

Higher perceived value: The clean and well-finished design and the materials used for the boxes and the bottle of liquor makes the promo gift seem not cheap at all. The customer will feel like receiving an important gift and consequently adopt a different approach towards your brand.
Branding: The logo on top of the box is a perfect example of branding. However, not only the box can be branded but the packaging of the bottle as well. Your name will be visible in every glass and single merchandise.
Custom: The design can be changed and made custom, it is possible to use other materials, apply different closing methods, compose personalised sets and so on. The possibilities for customisation are infinite.

Merchandise for the Holidays: Throw Blankets by Matua

One of the most crucial things in merchandising is timing. Any company should be aware of the times or the situation of the market before they conduct a marketing move through merchandising.

Since any strategy will most probably cost a lot of money, before investing to any marketing plan, it is best to study the context of the market to be able to know the different trends that the society is immersed in. Through this, your company can produce an effective merchandise for your brand.

Producing seasonal items for your brand is a great tactic for your marketing efforts because you are able to tap a specific market to see your brand. Hence, it is much easier to conceptualize on what type of merchandise to produce. Seasons such as Summer and Winter are great avenues where your brand can appear through different types of apparel and accessories that are at the same time, functional for your client.

It is a way of providing solutions to an ordinary client's needs for a certain season. In providing such solutions, you are able to establish your brand as something that consumers should look out for and will forever be embedded on their radars whenever Summer or Winter season comes.

POS Merchandising: Custom Made Packaging

When marketing any product and finding new packaging ideas to display it, the way it looks is just as important as the product itself. A poor looking item will get less attention than another product that looks attractive and well-packaged.

Custom packaging is therefore a crucial element when selling your brand to customers. Here we have a fantastic example of unique liquor packaging – rustic wooden boxes for packing bottles. These wooden boxes make a fantastic choice as packaging ideas for presenting your bottle of drink as they help to increase the look and value of the main product itself. 

How do these bottle packaging ideas help your brands marketing.

Design. These boxes are unique, give  luxury and expensive details to your product, and can be customised to represent many shapes and box case designs. Your company logo can also be printed, painted and engraved onto the surface to give a luxurious feel to the packaging.

Brand value. These wooden cases look stylish and authentic, and any customer would enjoy receiving this. Many people enjoy presenting their bottles of liquor and wine in their home, and these boxes would make a fantastic display for any shelf, not just at home but also as an in-store display product.