For most of the alcoholic beverage brands in the market, a lot of attention goes into the packaging and bottle design in order to stand out. They need a design that can speak for the product itself without having to sample the product off the shelf.
Another way to stand out is by giving customers premiums that extend the customer's experience to the brand. A great way to do this is by including themed glasses with your product.
Take Cruzan Rum's Tiki Cups for instance. It perfectly captured the culture and origin behind the brand and it comes in a gift-ready box. Unique items like these cups that are offered on a limited time has a stronger pull in the target market as they wouldn't want to miss out on availing this awesome and probably once-in-a-lifetime premium.
Glasses are also very versatile and has a very broad demographic appeal. Everyone can appreciate a unique, fun, and creative way of enjoying the product that they have just bought. Also, there are many ways to integrate your brand in the design. The honeycomb design of this tray and shot glass for American Honey instantly recalls the brand's name and adds so much to the presentation. It also gives the ease of carrying them without having to worry about them slipping off the tray thanks to the innovative and complementing design of the tray and shot glasses.
For those who are indecisive, the appeal of a free gift could be the push that they need to make that purchase. Having your product come with a glass and packaged in a gift box gives the buyer an option of either buying it for themselves or as a no-fail, well-received present for someone else.
Since most of these branded glasses are only offered on a limited time, it also gives them a strong chance of being a collector's item (thus, the impulse to make a purchase even if they don't need it at the moment). This factor makes them a fantastic addition to brand's merchandise.