GWP Ideas: Scented Candles for your Liquor Campaign

A very thoughtful functional item for your clients, a form of relaxation one may get at home. Packaged in a nicely designed box, customers do not have to worry about breaking it. The candle looks absolutely stunning. Simple product, but the nice aroma and design make it very charming. Matte glass gives the feeling of the silky surface and it only amplifies the luxury of the item.

The boxed candle suits any seasonal marketing campaign. It can be perfectly used as a gift for your VIP customers, gift with purchase or as purchase with purchase. This aroma candle is an absolutely amazing candle marketing gift –- a functional and stunning piece to improve any household’s ambiance.

This marketing gift may be offered in a wide range of scents. This way, consumers who like to collect a whole set will become repeat purchaser. Some customers may also like to use candles at home to feel as if they are living in a spa. By having such buyers who will keep purchasing the same product, it would certainly generate sales tremendously as they would want to collect the entire set of candles.

This item can also be used in many places, at home, in the office or even in a store, if you own one. With a large space to print your brand on, this marketing gift will be one that would boost brand visibility and awareness as well. Ultimately this will generate more sales for your company, yet again. Simple and effective, that is what most marketing executives are going for now.

This product could also be made of recyclable materials in order to help your company’s corporate social responsibility. With your company being involved in the preservation of the earth, more consumers that are concerned about the green movement would be highly receptive to your company as well.

Functional Merchandising: Metal Products for Organizing the Work Place

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Serving trays can also be customized by shape or material to help suit the companies product positioning needs.  Some suggestions for manufacturing materials:

• Bamboo

• Leather

• Metal

• Plastic

• Wood (with felt)

• Inflatable material

Trays can be viewed as high perceived value depending on material and designs used, making it a versatile promotional tool.

Overall, as a promotional item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great promotional product for companies to consider.

Outdoor Merchandise: Premium Knife Sets as GWP

A  knife set is a great product to give away to customers as corporate gift. Knives are seen as innovative products, improving the culinary experience of your customers. They are much more efficient in some ways then conventional knives.

Ceramic Knife Set Product

In the set there is a Chef knife, a carving knife, a utility knife and a paring knife. Each set can be completely customizable with different types of knife sizes and with different number of knives per set. Some knife sets can be made for two-three products or more. The knifes pictures here have a rubber handle, this can be changed in terms of color or material, possible to have a wooden material to have a more classic knife look. The knife set can also come in a box set instead of a stand, the stand will be more practical for kitchen use.

All of these products are entirely customizable as mentioned above. A logo or brand name can easily be printed on the handle or on the blade. It is also possible to print a logo or your company‘s name on the acrylic stand on the glass part and on the cover of the box set. All of these placements offer great layout to print logos and brand names. This is a great product to offer as a promotional product or for a GWP campaign. This kind of ceramic knife set can be offered with the purchase of a new fridge, a dishwasher or any kitchen appliances.

Practical Strategies: Planning Ahead to Save Money on Merchandising

Every dollar saved in shipping directly reflects better financial performance. Overpaying in logistics means you can’t provide consistent and cost-effective delivery to your customers and seemingly have no control on your company’s desired specialization.

In the merchandising industry, it is a well know fact that China will be one of your major partners in your deals. If you have little to less knowledge on shipping logistics to and from China, you better read up for the betterment of your business.
 

1. Plan Ahead
Time is Money. Last minute shipping is always expensive.You can always save a lot if you don’t play it too close to the edge.

By planning in advance you can not only avoid overpaying, but also take advantage of some nice discounts depending on your suppliers. This can give you time to plan for storage when it’s needed and overall make you more flexible in terms of choosing a carrier and tariff.

Plan ahead means you will have enough time to choose the suitable transportation method, find a good freight forwarder and leave you and your customers better preparation.

Corporate Gift Ideas: Classy and Slick Cable Organizers

This custom cable organizer is just what you need to maximize your promotional campaign. Small, yet very useful and customizable, we believe that it will be ideal for any project!  Functionality is so important when gifting.  We love the addition of magnets to these designs.

This unique promotional product will make a great gift with purchase for cellphone products and gadgets. Companies can also use branded cable organizers as corporate giveaways. Therefore, it’s flexible and can be used for various campaigns.

Designing your own custom cable organizer is fairly easy. With the right design and materials on hand, you’ll surely achieve great results.

Tips for Designing Your Own Custom Cable Organizer

Consider Functionality: It should be easy to use as people like products that would make their life more convenient. It’s perfect for home and office use. As such, more people will be able to see your brand.

Choosing a Design: Find a design that suit your campaign. You can use TV or movie characters for movie marketing, sports-related designs for sports promotions, or simply use your brand logo to enhance brand visibility. Notice that our example has simple design. It has ample space for printing brand visuals.

Preparing for The Campaign: Optimize your promotions by arranging a tech gift set. Pair up your custom cable organizer with a flash drive or power bank. With creative packaging you will have a wonderful gift set for your loyal customers! This will help boost brand recognition and strengthen customer loyalty.

Innovative and Classy Liquor Merchandise: Whisky Stones

When it comes to the world of business, appreciating the loyalty of your customers is important. Giving gifts along with your products will make customers happy to receive them and will ultimately boost sales. If you run a food or drinks company than maybe the idea of an appreciation gift set will appeal to you.

The stones are ideal for drinking whisky as they help to keep them refreshingly cool, without the need for ice cubes. One benefit of not having ice is that you’ll be purely enjoying the taste of the whisky without it being diluted.

Why are whisky stones and glasses ideal for an appreciation gift set?

No need for ice.
After putting the stones in the fridge for around 1-2 hours, it’s ready to be used. It will keep the whisky cold for a longer duration and not dilute the drink.

It contains nontoxic chilling gel.
The whisky stones and glasses contain effective but nontoxic chilling gel. This explains why it can keep whisky colder for longer than ice cubes. In addition, at the ODM Group we can guarantee that the resources we use are are food grade safe.

Whisky stones and glasses are rust proof.
Whisky stones and glasses can last for years due to the fact that they are rust proof.

Whisky stones and glass have anti-bacterial properties.
Aside from the whisky stones and glass being rust proof, they also contain anti-bacterial properties to guarantee that your drinks are clean. Also, they do not to retain the taste or scent of any type of drink no matter how concentrated they are. So if you wish to try a wide variety of beverages, then you don’t have to worry about this aspect.

Merchandise Ideas: Vacuum Seal Stopper for your Liquor Brand

A bottle stopper is a nice product to use as GWP. Because of the size and weight of the product, it is compact and suitable for many types of industries. If you are dealing in food and beverage industry, perhaps as a winemaker or a restaurant, this product would be a really cool premium product. Bottle stoppers are very simple and convenient accessories for wine lovers, bartenders and wine collectors alike to saver the aromas of wine, and keep its taste ripe.

This is why we suggest this vacuum seal bottle stopper to add a twist and cheer to your collection of wine accessories.

Why is this wine stopper a great merchandise idea?

Practical. This wine stopped can be use multiple ways making it a very convenient item to have. People love receiving items that they can use.
Brand awareness. This item can be used and placed on any item and any place leaving plenty of chance to expose and interest other people.

Visual Merchandising: Branded Bar Caddy

A bar has become a standard characteristic on every event and is pulling people from many target groups into the events. As a barkeeper this much attention can get into a real stress and work, where the barkeeper needs to remember and mix every drink and customer. Having such branded bar caddys can help the barkeeper to at least have a organized bar and therefore top up his speed in mixing and bar-tending.

Such bar caddys do exist in many styles and can be made out of a lot of different materials. This design is made of aluminium and is therefore a perfect and stylish option to use and to promote your brand at any event or bar. The aluminium makes it durable for a possible fast and maybe rough handling from time to time by the staff or customers.

Why should you think about such Branded Bar Caddys?

Brand awareness. A bar is the magnet on any party for anyone who likes to have a drink or snack, which is therefore the best reason to promote your brand with such bar caddys. To promote at such a busy place on a event will not only increase your brand awareness for long term, but also remember them of your brand and products and will convince them to buy one of your drinks or bottles.
Durability. Using bar caddys, which are made out of aluminiumis really clever, as they will not break by falling on the ground and are totally washable and will make sure the branding on them will last for a long time.

Merchandise Distribution: Creating your Own Online Shop

With the evolution from the conventional brick and motor businesses, more people are moving towards e-Businesses platform. This spells great news for the promotional products industry because to get a sale, you need to get visitors to your shop. So using promotional products as advertisements is even more crucial if you are an e-business.

The importance of offering gifts that are related to your industry
One common error of most marketers is that they fail to recognize the need of customers. It is always important to have the correlation between your product range and the premium gifts you offer. That way, you can significantly increase brand recall because your customers will use the premiums along side your products and ultimately, etch your brand name in their mind.

Creative Merchandise: Designed Liquor Glass

Custom made liquor glasses not only capture the essence of your liquor, they also showcase your brand’s depth and specialization in this field. By serving your rum in a signature, custom-made glass, your brand brings its small piece of history to the present (and even to the future).

Why is an on-pack gift great as a marketing incentive?

Point of sale promotion. This glass could be used in bars or at home on display in your drinks cabinet to promote your liquor brand. When buying a glass of this specific brand of whiskey, customers tend to like their drink served with a matching glass to accompany the drink. Therefore, this premium glass will be on show to more customers, the nicer looking the glass, the more likely the customer will buy this rum.

Increase the perceived value of the product. This means that customers are more likely to pick a specific product over competitors in the same industry.  By offering an on-pack gift  that is used together with the actual product along with a premium packaging, the perceived value is increased even further.

Brand awareness. Because of its novelty factor, this promo glass will interest customers to buy, because it offers more than other whiskey brands at that time. With the higher level of interest about a premium item, the more recognition your brand will receive if you stamp your logo on it.