GWP Ideas

GWP Ideas

Classy Merchandise: Champagne Glasses with Premium Design

How does offering an on pack promotion help?

In every marketing effort, uniqueness makes a company stand out from the competitors. This unique quality can be derived from either your brand, or the quality of your gift. If you can offer a gift that is complimentary to the product you are selling, it enhances the value of the purchase. This gives more reason for customers to purchase. This is seen with the champagne glasses Sterling Vineyards is offering as their on pack promotion.

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Glasses and Cups are considered a commonly offered on pack promotion gift, this is for multiple reasons.

Firstly, with low production cost makes this on pack promotion gift a highly sought after one. Therefore, companies that don’t have much budget would most likely take up this promotion. Of course with a higher quality product, the gift can reflect the high quality. In the case of Sterling Vineyards, you can offer high quality glasses free with purchase of a bottle.

Glasses are easy to manufacture and design. This allows a great range of customisability for various marketing campaigns or themes. These products also have excellent branding potential, as Sterling Vineyards has shown through their on pack promotion, you can place your brand on the side of the glass.

GWP Ideas

Customised Umbrellas for Increase Sales and Brand Awareness

Promotional products like customised umbrellas are a great promotional tool to include in your marketing strategy. It is an advertising product, which creates high visibility, as umbrellas are an item, which is used in public. Umbrellas are good for rainy and sunny days and are therefore a good way to increase your company’s brand awareness.

Umbrellas are produced in many different designs and materials. This naturally gives companies fantastic potential to customise umbrellas with their own logo and designs through their marketing strategy.

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Customised Umbrellas leads to Increased Brand Awareness

Umbrellas can be customized to your branding requirements. The shape and color of the umbrellas can be chosen so it fits to your logo or company color. Statement, slogans or contact information’s can be printed on the umbrella to help increasing brand awareness. You can also chose to brand your umbrella on the inside with a full color print, which makes the umbrellas look unique. Below we see an example of an umbrella with full color print inside.

How can Umbrellas increase Brand Awareness?

Brand awareness will be enhanced when people use umbrellas in public. People who come across these customized umbrellas would be able to learn about the company through information or logos that are printed on the umbrella. To gain a greater audience attention you need to do something unique and creative. Below we see an example of a branded LED umbrella, which creates much more attention when it’s night time.

In summary promotional products, like customized umbrellas, are an excellent advertising product if you want to increase brand awareness and thus boost sales. You have great possibilities for customising your umbrella and thus make it more unique to create more attention.

GWP Ideas

Custom Pens as Functional GWPs

We are now familiar that in any marketing campaigns, most brands already offer promotional pens to their customers therefore these kind of promotional products will not impact customers any more. This is where could start being creative and offer our clients different designs that are not common in the market. These new designs will grab their attention from the very first time they see the product. We can then use this kind of promotional product in different kinds of marketing strategies like giveaways, gift with purchase or any promo gift that we could offer our clients.

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How can these kind of promotional pens help to increase brand awareness and attract customers’ attention?

Well, firstly, these kind of promotional pens are not very common to see anywhere which means that it has a great potential to attract anyone’s sight as it is different and unusual. For instance, a brand that sells plants and flowers to their customers could use the bottom promotional pens that appear in the picture above.

In any marketing campaign, it is very important to make a statement and differentiate from our competitors as this is the key factor that will define our sales as customers will go ahead with us.

Innovative Merchandise, GWP Ideas

Offering the Premium GWPs for your Consumers

The beer industry has seen a major growth in the past few years. In fact, many entrepreneurs have started up their own breweries, formulating their own craft beer. This poses a threat to existing brands as it introduces more challengers to the market. To keep up with the competition, companies will need to find a way to help market their quality products.

Unconventional tactics and big-scale promotions may work for some. However, using excellent packaging and giving away gift with purchase items may be the best way to boost your brand presence. These help provide great marketing advantage at a minimal cost. 

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How can this beer GWP and packaging idea help your business?

Here are some of the  benefits of adapting these strategies into your business.

Boost Your Sales. Eye-catching packaging and free items will excite customers to try your product. Therefore, both tactics can be used to encourage customers to buy your beer product. Thus, it helps ensure profitability.
Attract Customers. Packaging can be used to decorate your product with branding visuals to make it eye-catching. On the other hand, a gift with purchase adds value to the product.

GWP Ideas

Improving Brand Visibility: Custom Serving Trays

Serving trays add additional levels of sophistication to parties or dinner events. They also allow for more food and drinks to be served at once. This gives greater efficiency to servers compared to just using.

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Trays can come in variety of designs – can custom manufacture from simple circular trays to the square rectangular trays with handles.

They can also be non slip with usage of materials such as felt, EVA foam base or rubberising sufaces, ensuring that items on the tray would not slip and fall off.

Overall, as a promotional item, the serving tray provides utility through better serving of food and drinks as well as long term direct advertising through printing of logo onto the base or sides of the tray. Its ability to be customized in terms of features and design makes it a great promotional product for companies to consider.

GWP Ideas

Outdoor Merchandise: Tritan Cups by Wolf Blass

Why you should consider promotional plastic cups for your campaign?

These promotional cups are great idea because:

1. For production we use a special type of high quality plastic – Tritan. This is very flexible and a durable material  which makes the cups almost unbreakable! This is a great advantage and it allows you to use plastic cups for outdoor events.

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2. Cups can have any classic shape such as wine/Champaign/cognac glass and are available in any standard volume – e.g. 350 ml, 600 ml, 650 ml. You could even have a rocking whiskey glass or in fact any the shape to fit your design and requirements. It’s completely customizable!

3. Good quality material gives a high end feel and sophisticated look.
4. Available in different translucent colours and 1 colour logo printing on the cup.
5. Tritan is the best plastic material and most suitable for production of tableware, as it is totally food safe. You can check this blog about other types of plastic for products which goes in contact with food.

Promotional plastic cups are just great as an item for your marketing campaign which will increase brand visibility and the image of the company. This product can be associated not only with alcoholic brands and beverages, but also with soft drinks and non-alcoholic. It can be perfectly utilized for promotion in bars, at outdoor events, corporate parties or banquets.

Plastic cups come in high end packaging giving a VIP feeling to the product and adds perceived value. The packaging can be completely customized with your brand requirements and go along with your corporate style.

A set of plastic wine glasses with high end packaging will become a great gift for your special business partners and important clients. Alcohol brands might use promotional plastic cups as a purchase with purchase or for distribution in bars or liquor stores.

GWP Ideas

Establishing a Fashion Statement with Bag Hooks

A handbag hook is a perfect companion for any girl to keep their handbags off the ground.  This helps keep your handbag clean and prolong its usability. Besides, this handbag hook also shouts out as a fashion statement. The simple yet posh design stands out from other conventional handbag hooks that may come across as too loud or cheap looking.

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How can offering a handbag hook be helpful?

On a marketing level, offering a promotional gift reflects well on the company. It shows that the company is customer orientated and they is also a gesture of generosity to them. Customers that receives gift will usually be more loyal or receptive to future products or promotions from that same company.

Furthermore, by offering such gifts it will also promote the products of the company. It helps create brand recall in the minds of customers. They would then have the perception that your company is reliable because your gift could be something they see every day.

Innovative Merchandise, GWP Ideas

GWP Merchandise: Customisable Liquor Products for Campaigns and Events

Whether you’re off to a picnic, BBQ, party or going camping this summer, customisable bottle openers are an essential item to take. The following unique range of bottle openers have been customised for leading beer giants, Corona, Heineken, Stella Artois and Budweiser. These excellent branded gifts would be ideal to give to customers for a summer drinks promotion.

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Why are customisable bottle openers beneficial for a drinks promotion?

Eye-Catching Design: With the drinks market being a highly competitive one, it is important to make sure your brand stands out. These eye-catching designs will attract customers old and new, consequently stimulating sales. They also make a great collectible for beer lovers.

Practical: Other than their appealing designs, these simple yet practical products can be easily carried around and used at your own convenience.                                                                                
Brand exposure: Showing your logo on a product leads to an increase of brand awareness. Thus, it can be viewed by anyone once exposed, making them curious about what other products are on offer.

Innovative Merchandise, GWP Ideas

Unique Merchandising: Staying Ahead of the Competition

As every business is specific and needs a unique product for their promotional needs. It is important to be to stay ahead of competitors while keeping a strong brand awareness.

What can be interesting about an ordinary glass you might ask? Unique marketing products are very useful for gaining new customers in a flooded industry. Most importantly, they can be used on almost any cup or glass and make their ability to expose your brand high.

Being highly customizable and available in a variety of shapes and colours, the possibilities to promote your brand are endless.  Your ideas set the limits. Together we can find a way to grow your sales and brand.

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Why do we advise decorating promotional glasses as a new marketing idea?

Sponsorship marketing. Great promotional idea for you if you are going to sponsor and contribute to sport activities and liquor campaigns.
Unique Branding.They are  fully customisable products, due to this you can achieve a better brand exposure and convey any information to your clients.
Repeated sales. Customers will want purchase multiple items to build their collection. As a result, they make a great gift. Once someone has received one as a gift they will want to buy more to expand their collection too.

Innovative Merchandise, GWP Ideas

Handy Merchandise: Bar Blades by Asahi

If looking for a really useful promotional product that’s small, handy and can be fully customised, then bar blade may do just the trick.

As a fantastic marketing idea for the drinks industry and any industry giving away this practical product, this bottle opener has its advantages. Made out of a sturdy stainless steel material it’s durable and will serve your customers for a long time!

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Why we offer you to use this bar blade as idea for promotion?

Boost your sales. Giving these branded bottle openers as a gift with purchase can help you achieve competitive advantage and increase your sales as all customers love free gifts. Customers will definitely want to get this useful bar blade and customers will remember your brand for giving away gifts.


Practicality. This durable marketing gift can provide you with long term advertising due to its good quality material and your brand logo placed on it. It can be good for on-pack promos and also can be used as a bar blade meaning its practical for use in bars, gatherings with friends and family, and for personal use.


Brand visibility. At a time when ordinary bottle openers would take a place this item is so compact that it can be fit into your customer’s wallet. Every time we leave our home we have to bring our wallet.. Considering this, your customers will see your brands logo on this bar blade every time they need to get money.