One of the most crucial things in merchandising is timing. Any company should be aware of the times or the situation of the market before they conduct a marketing move through merchandising.
Since any strategy will most probably cost a lot of money, before investing to any marketing plan, it is best to study the context of the market to be able to know the different trends that the society is immersed in. Through this, your company can produce an effective merchandise for your brand.
Producing seasonal items for your brand is a great tactic for your marketing efforts because you are able to tap a specific market to see your brand. Hence, it is much easier to conceptualize on what type of merchandise to produce. Seasons such as Summer and Winter are great avenues where your brand can appear through different types of apparel and accessories that are at the same time, functional for your client.
It is a way of providing solutions to an ordinary client's needs for a certain season. In providing such solutions, you are able to establish your brand as something that consumers should look out for and will forever be embedded on their radars whenever Summer or Winter season comes.