Merchandise
Client: Beam Global- Brand: Jim Beam
$0.00
JIm Beam Satchel
Part of the storyboard presentation, we found that bags were always a big hit in GTR. Maybe it's the idea of travel that arouses people's need in having more bags.
The usual mechanics with these kinds of bags are "buy 2 and get a free Bag", a GWP with very high pull-through rate.